Social media: It’s funny how sometimes there’s an elephant in the room
We talk to lots of businesses about their social media: Social strategy, social selling, social marketing, even managing social on their behalf. We have yet to come away from a meeting where the client says, “I don’t think social has a role to play” or “I don’t believe that social media is as important as you’re claiming”.
But despite this universal agreement that this is something they should do, it sometimes doesn’t happen.
Why is this?
A recent telephone conversation led to a really interesting comment which may be part of the reason. The prospect said, “I’m not sure I want to risk my political capital on this project”. Which got me thinking.
“Everyone agrees*” that social media is the most important thing that a business can currently embrace. So how come there is still some reticence when undertaking a grown-up social strategy? Some people still believe that they have a future which is “rosy” whilst pretending that buying decisions are not influenced (or made) on social media. They also ignore the fact that people use social to discover new things, solve their problems and find new ways to spend their money. And of course, they also ignore the fact that people moan to their friends about poor service and praise good service.
In other words, they still see social media as something new and therefore risky
I, on the other hand, see it as a chance to get promoted for the person in the business who champions social. These days social media has a proven ROI and, in the case of social selling for example, you can start to see a positive impact on the bottom line in a matter of a few weeks.
So I can’t help thinking that these people who could champion a social media programme are going to be kicking themselves when someone else gets the glory (and the promotion) that THEY should have received!
So, if you would like to talk to us about how we can project ROI for your social media project, or how long we think the payback time is…just give us a call.
* when I say “everyone agrees” it’s not altogether true that everyone agrees, but pretty much everyone acknowledges that social media has a transformational role to play in the future of their business including marketing, HCM, sales, customer service, research, PR, brand protection and new product development. These are all areas with watertight case studies that demonstrate how social media can help YOUR business.
We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.