by Tim Hughes | @Timothy_Hughes | LinkedIn Social Media over the last two years has jumped from Marketing to Sales to customer service to HR to Procurement to Supply Chain and it’s now jumped to Finance. In fact social media is now used throughout the business. Why is this? More than 4.1 billion people are...
by Adam Gray | @AGSocialMedia | LinkedIn Let me explain… At Digital Leadership Associates we believe that “social” is the transformational technology of our age, we believe that many of the world’s most successful companies don’t “happen to be good at social as well as being successful” but that they are successful exactly BECAUSE they...
by Tim Hughes | @Timothy_Hughes | LinkedIn You want a blog to go viral on LinkedIn right? It’s pretty simple follow these rules : You need to pick a controversial subject such as cold calling and social selling. This week you put out an article saying that cold calling is dead and then in two...
by Tim Hughes | @Timothy_Hughes | LinkedIn We have written about B2B influencer marketing several times, I’ve also written about it in my book “Social Selling – Influencing Buyers and Changemakers” available on Amazon. This article is about a recent fail we have seen in the Influencer Marketing arena. Please read on there are clear learnings...
by Adam Gray | @AGSocialMedia | LinkedIn Fairly often in our travels we see organisations that have a sign-off/governance/approvals structure which precludes even the best people from being social…so why is this? Typically a new engagement for Digital Leadership Associates begins with us setting the scene for clients. We talk about how the buying process...
by Tim Hughes | @Timothy_Hughes | LinkedIn The thing we come across the most is excuses. “I don’t have time to update my LinkedIn profile” … You mean you don’t have time to speak in an authentic way to 565 Million potential customers? In this article we explore the psychology behind some of the excuses...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just seen a Tweet from Tiffani Bova, below, where she talks about some MITSloan research where she mentions the 4 pillars of digital innovation success, which are: Employee experience Customer experience Finance New operation models What I found interesting about this, is that there is one thing...
by Adam Gray | @AGSocialMedia | LinkedIn As you may know Digital Leadership Associates is expanding globally. We are signing resellers in most markets and then flying over to spend some time on boarding them to make sure that they understand exactly what they need to do to roll-out our social programmes in each territory....
by Tim Hughes | @Timothy_Hughes | LinkedIn In my recent #TimTalk with Meagan Davis we talk about the 5 keys to building a Sales Enablement program, you can watch the video here and you can get in touch with Meagan on LinkedIn here Meagan makes an excellent case for Sales Enablement, we have to admit that...
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