Our content-strategy expert Peter Springett has just relocated to Berlin. In this article he posts his first impressions of life in the German capital and the business opportunities around the city. By Peter Springett | @PeterSpringett Someone once described Berlin as the largest collection of villages in the world. And they were probably right. I’ve...
By Peter Springett | @PeterSpringett How much further can you take curation? Walking through Prenzlauer Berg, a fancy district of Berlin, we passed one of the new wave of cooking shops that ‘curates’ food and recipes. Step inside and you’re confronted by dozens of stands, each displaying the recipe and ingredients for everything from pumpkin...
By Peter Springett | @PeterSpringett Where’s Tony Stark when you need him? Or Professor X? If you’re a fan of action movies, you’ll know them respectively as the mentor-figures in the Marvel and X-Men franchises. And both come to mind when it comes to unlocking the creativity of your employees. Why do you need a...
By Peter Springett | @PeterSpringett Can’t write a blog? Yes, you can. Most of us already have the raw skills to draft a blog. Look at the caption you just wrote for a holiday photo on social media. Or that online argument about the new manager for your football (soccer) team. Facebook is often the...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has not changed, since I started 25 years ago. What has changed is the ability to use new technologies that help us sell. For example, social media listening, LinkedIn and enterprise social networks. When I was at school, there was one BBC microcomputer, three TV channels and...
by Adam Gray | @AGSocialMedia | LinkedIn We’ve been going just over a year and we have written 200 blogs (in fact we’ve written a fair few more than that as we have many unpublished blogs that will gradually go-out over the next few weeks (and we’ve written a few for clients too). I’m incredibly...
By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018. They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the...
by Tim Hughes | @Timothy_Hughes | LinkedIn I think I must have been a fairly early adopter of Snapchat. My partner has two boys and I tried to find ways to build some connection with them. I don’t and never wanted to be a step-dad, but at least buy them a beer and have a...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the recent Elevate conference in Copenhagen Gary Vee talked about that we are all trading attention. He goes onto say, “before you tell somebody how great your SaaS product is, your trampoline business, your poster company, we are all trading attention ..” His point is that attention...
by Adam Gray | @AGSocialMedia | LinkedIn …is what we often hear from people when we talk about social media and what needs to happen for them to be successful. I can understand this. There is a lot to do…but it’s important to look at the prize and then work out the effort and changes...
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