First, big congratulations to a lot of my network. I am seeing many updates and changes to profiles where you have been promoted or started a new role. It is always great seeing friends and peers progress in their career.
The problem is that I have no idea what most of you are doing and your headline does little to invite me to find out more. You may sit there feeling that is a little off, rude even. However, if this is what I feel, and I may well be able to buy from you, think what the rest of your 1st and 2nd degree network may think. Or not.
Stop saying the same old thing
Job titles reflect where you sit in your corporate hierarchy, not what you do or how you solve problems. Pick 10 sales directors, marketing directors, HR directors, partners, sales enablement directors (director is interchangeable with manager, executive) – I guarantee that all of you will be unique in your approach, experience and skills. So why are you telling the online market place that you are just the same as everybody else?
When you introduce yourself in a meeting and the person on the other side of the table asks what you do, I bet you don’t just say your job title and that’s it. So why would this be any different when you want to make your first digital impression?
LinkedIn have shown that when you are being searched and there is a list of bland similar headlines, those with a headline which is unique, invites you to find out more and get more click-throughs to the full profile page. Which is exactly what you want – provided of course the rest of your profile is content rich and relevant. That can be for another blog.
After all, as Juliet said, “a rose by any other name would smell as sweet”.
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