Too often we see people falling in to the trap of automation, tweeting about a brand or being given some tweets as part of an employee advocacy program. This makes brands and individuals look robotic.
Sales and marketing has always been social.
Social Media is just that – Media that is Social.
A conversation, rather than a loud hailer.
The simplest way to break out of this is to implement the 4-1-1 rule.
4 pieces of curated content, 1 piece of original or brand content and 1 piece about yourself. Something that enables you to be human.
By following this simple rule you should be able to find your voice, as more people follow you, your follower count will rise. More followers increases your following. On Social being found, being listened to, people consuming your content and people coming back to consume more is the goal.
One common error we see is where brands take “thought leader” content and then commoditise it by trying to “go viral”. We see one piece of content being shared by a whole block of employees. This isn’t big and it isn’t clever.
Our advice is not to tweet or share on LinkedIn because you are being told to as some corporate program. Being robotic actually can harm the brand, you are better not to be on Social than be robotic.
Being human matters for the good of your brand and personal brand.