by Tim Hughes | @Timothy_Hughes | LinkedIn A friend of mine works in a WeWork https://www.wework.com/ based in London, surrounded by start-ups. The other day we met for a coffee and while having a general catch up, he lowered his voice and said to me. “These start-ups just seem to be blowing their money, or...
by Tim Hughes | @Timothy_Hughes | LinkedIn That was a question, my co-founder Adam Gray asked 17 attendees at a training session on Social Selling their company had commission us to provide. It was an hour through the training. How many people do you think put their hands? Nobody of course. But what exactly does...
by Adam Gray | @AGSocialMedia | LinkedIn The other day we were running a two day “training” session for a new client and at lunch on the first day the client said that they were concerned that the training wasn’t effective, that it lacked energy, and that the pace was too slow. In short, the...
by Tim Hughes | @Timothy_Hughes | LinkedIn eBay, Amazon, Airbnb, Trip Advisor, and Uber have all built their business models on people giving each other a rating. Third party validation is important to all of us when we buy something. That book on Amazon, checking out an eBay seller, that apartment on Airbnb, it all...
by Tim Hughes | @Timothy_Hughes | LinkedIn At a recent workshop in Melbourne in Australia, Adam Gray my business partner painted the following metaphor. You get up in the morning and ignore the ads on the TV, then you get in the car and drive to work. As you listen to the radio, when ads...
Guest Blog by Ashley Lipman | @outreachmedia 2018 social media marketing means working smarter not harder! With so many different platforms and ways to reach your audience, it’s normal to feel overwhelmed with your social media as a small business. This checklist will make it easier for you to rock your social media marketing strategy...
by Tim Hughes | @Timothy_Hughes | LinkedIn Back in the day, cold calling was the best game in town. You created a list and called people up. Being on the phone was the quickest way to reach people and we always like to talk to people. The problem was that that it means interrupting people....
by Tim Hughes | @Timothy_Hughes | LinkedIn In the old days people used cold calling as a way to get hold of people too sell them something. When I use the term “cold calling” it is a metaphor for all cold outreach, telephone, email, inmails or advertising. It is both inefficient and ineffective. What do...
by Adam Gray | @AGSocialMedia | LinkedIn I don’t know if you’ve read Our Man Havana, but it’s one of my favourite books. It tells the story of a vacuum cleaner salesman trying to make ends-meet. He lives in Cuba around the same time as the Cuban missile crisis. At that time all of the...
by Tim Hughes | @Timothy_Hughes | LinkedIn In every organisation, as leaders and as individuals we all should be looking for better and more efficient ways of working. Often we find that technology helps, often we find that technology hinders. When as a society we moved from horse and carts to cars, we found that...
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