by Adam Gray | @AGSocialMedia | LinkedIn On the 11th July 2016 we published our first blog, however we didn’t begin programmatic blogging until December 2016 when we started publishing at the rate of about once per week. Over the last 18 months we have gradually ratcheted-up the frequency and to date we have published...
by Tim Hughes | @Timothy_Hughes | LinkedIn We have all seen them, they have appeared in shops a few years ago. Jeans ripped at the knees. They now seem to be everywhere but give it a few years and they will be all gone. Just like flairs they will be gone and nobody will admit...
by Tim Hughes | @Timothy_Hughes | LinkedIn Last week I had the chance to sit down with Retail expert David Edwards, https://www.linkedin.com/in/davidedwards/ If you don’t know David he lives and breaths Retail and especially the connection between manufacturers and retail. My generation, Generation X (and this is a sweeping generalisation), had their brand loyalty driven by...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m sitting on a train on the way into London and the person next to me is reminding me what life used to be like. While sipping a coffee, she is copying notes from a large note book, paper diary and then laptop. Notes are made in the...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam and I had a conversation with a “named” Management Consultancy in the early days of DLA. The problem, it was explained was that there was a Digital Transformation land grab. The size of the prize? These deals averaged $1 Billion each. Note that is Billion and not...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m just off a call where the salesperson could get 80 senior business leaders in a room to hear a presentation from me, on the basis, of course that they might, just might, buy something from me. So what did I do 10 minutes before the call? I...
by Tim Hughes | @Timothy_Hughes | LinkedIn That was the question we posed to a customer of ours. How could we say that? Well based on the return the sales people had obtained so far, extrapolate that across the business and that’s what they could create. (Obviously), things in life are not linear so maybe it...
by Tim Hughes | @Timothy_Hughes | LinkedIn In a recent discussion with a prospect we were talking about the difference between training, coaching and mentoring. We agreed that social selling was a change of process and therefore training wasn’t appropriate. What I mean by training is where somebody turns up with 150 Power Points and...
by Tim Hughes | @Timothy_Hughes | LinkedIn On the 29th May 1981 – The pop band The Jam released a single (remember them?) called Funeral Pyre, a version on YouTube is on this link The Jam – Funeral Pyre https://youtu.be/jiagU0fFCMU via @YouTube I was reminded of it when watching the feedback of marketers over the...
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