by Tim Hughes | @Timothy_Hughes | LinkedIn Earlier this week we posed a series of questions that sales professionals could ask the marketing team as we head into 2018. In the interests of balance, here are some questions that sales must answer in the interests of the business. Ready? Here we go! When are you...
…but you shouldn’t and here’s why by Adam Gray | @AGSocialMedia | LinkedIn We work with lots of companies to help them develop their social presence. Often this takes the form of working with them to use social selling as a way of growing their visibility, their pipeline and their sales. As with so much...
by Tim Hughes | @Timothy_Hughes | LinkedIn Whatever your business, these are the questions you should be asking your marketing department, especially if you work in sales. And if you’re in marketing, drop everything and do them now! 1. Why are you spending money on PPC, ad-words, retargeting, when nobody looks at advertising and it...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has not changed, since I started 25 years ago. What has changed is the ability to use new technologies that help us sell. For example, social media listening, LinkedIn and enterprise social networks. When I was at school, there was one BBC microcomputer, three TV channels and...
by Tim Hughes | @Timothy_Hughes | LinkedIn Beware of the social media guru! I recently read an article by one of them about why personal branding for a salesperson was useless. Really? Let’s remember where we as sellers (and marketers) have come from. In the past, the only way people got to find out about...
by Ian Moyse | @IMoyse | LinkedIn I have written and spoken many a time on Disruptonomics, the economy of rapid change in which we now live – and survive. We have seen an accelerating growth of large reputable and seemingly safe brand names slipping from customer favour and even going bust. Blockbuster Video succumbed...
By Richard Doyle | @Deverons1 I was watching TV one Sunday morning recently and I was struck by an article about Japanese whisky. Although it divides opinion, there is no question that the Japanese whisky industry has developed a wonderful product that is winning awards around the world. The one thing that stood out for me...
By Richard Doyle | @Deverons1 If you are like me, you hate the number of spamming emails, messages and InMails that come with the new digital age. The digital world has opened up a whole new landscape for lazy people. They can sit at home or in their offices and inundate us with products or services...
By Richard Doyle | @Deverons1 Reading a recent management journal, I came across a new article by Ken Blanchard that reads “Too often companies spend too much time finding and peddling the hot new management concept. How many leadership programs do you need to make a positive difference in your organization? Only one if you stick...
by Tim Hughes | @Timothy_Hughes | LinkedIn I know digital marketing hasn’t really changed that much over the last few years. For example, we changed our website, so it could be accessed via mobile. We also needed to change some of our SEO and think about social media algorithm changes. Not really that thought provoking!...
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