We’ve all seen the emails and the adverts, suddenly suppliers are your best friend and want to help us. I’ve had all kinds of companies, most of them I have never heard of, saying they were here for me. Really?
The funniest was from American Express, saying they were here for me. I read it twice. Why? I assumed they would want to tell me that I didn’t need to pay my credit card this month. What a competitive advantage if they did. Alas, they just told me they were there for me. Is it me that thinks this is all a bit pointless. Another ambulance to chase, another bandwagon to jump on.
Is anybody actually offering help and is actually anybody offering solutions?
Well, here at DLA ignite, we have a dirty little secret (DLS) which I was told that I couldn’t reveal. I was told I would sound like a know-it-all. I promise you this is not supposed to sound smug. In fact, you can look at our blog https://dlaignite.com/blog/ and see I’m telling the truth.
The DLA ignite Dirty Little Secret
It is our belief that social media has changed the world, it’s changed society and it’s changed the way we do business. Now we’ve been saying this for three and half years. Gulp, yes, I know. We have been providing solutions to companies on how to live in the “new normal” of the Covid_19 world for 4 years. How?
We’ve also been saying that there is a better way than lead generation by using conferences and events, cold calling, advertising and sending unsolicited emails. This is all the marketing of the past as it’s based on interruptions.
It worked well in the 1930s and the 20th century as the buyer wasn’t very sophisticated. In fact they welcomed being told about products and services, it was a way of finding out what was going on in the world. But buyers are better than that, they now go out and do their research before they buy. Missing out the salesperson.
I’m aware that BMW, in November 2019, got 28 inbound enquiries through Linkedin, of which they converted 14. If the average price of the BMW is $50,000, that’s $700,000 of revenue for, and wait for it. Zero cost in marketing.
Now that was pre-coronavirus.
Our dirty little secret is that we have been coaching companies on how to sell and market without the need for conferences, events, cold calling, advertising and no unsolicited emails.
In fact, we as a business have been doing this for four years.
So we haven’t pivoted, this is what we do.
Are We Offering Help?
Yes, we are offering help, but not because we’ve “pivoted” we have coached all out clients to use social and digital to market and sell.
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