We’ve all been there, you are recruiting a candidate, they have come in through a recruiter and they want more money on their base to join. In effect, the discussion isn’t about the amazing your opportunity your company is, but a discussion on pay and benefits.
Why is This?
Traditionally, you get talent by using a recruiter. We use recruiters as they are supposed to cut through the crap staff and get through to the “passive candidates”. People, not looking for a job. You want these people as they tend to be higher performers and tend to stay longer. But, they will be expensive, plus the recruiter is pay a commission on how much base salary they can get.
So How Do we Get Away From this Recruitment Dutch Auction?
How about if we could cut out recruiters and could get the top talent to contact you direct?
While this wouldn’t eliminate the “Dutch Action” you have people wanting to work for you, because you are an exciting company, with a great culture and great people.
How Do You Get The Top Talent to Apply to You Direct?
Using our Social Human Resources (Social HR) methodology we activate the Human Resources (HR) onto social media.
We empower them to have cool social media profiles, so they look good on-line. We get them to build strong personal networks. This means they are not just connected to ex-colleagues and recruiters, but they are connected to existing employees, future employees, alumni and influencers.
We then get to create and share, insightful and educational content. Details of your charity days, articles on work life balance. In fact, all sorts of content that enables the reader to understand what your culture of the company is like.
Future employees and Passive Candidates will spot your content and consume it. This is all about getting the great talent to “turn their heads” whole they are on social and see what a great place to work at your company it is.
(Obviously) the content cannot be boring corporate content, you will just look, corporate and boring. You need to activate your employees to create authentic, cool content.
You will then have more and more of the best talent to choose from at the lowest cost as they will come direct to you.
If you empower, your employees to talk on social, then that top talent, will attract even better talent that will position as employer of choice in your industry.
If you think Facebook, Google, Apple; everybody wants to work there and they don’t have discussions about an extra days holiday or an increase in pay. Why? Because everybody wants to work there and they have created a vision of their culture on social. You can do that too by activating your Human Resources (HR) team and better still, activating your employees.
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