Sitting in a coffee shop in San Francisco reflecting on how I have built a global network through being social.
I have been to San Francisco once before. About 5 years ago when I was working at Oracle I flew out with my boss for the annual kick-off meeting for the product we supported in the UK. I was here for just three days and had no time to do anything other than work and then I flew home.
But here I am again, under my own steam, travelling with Tim and we’re having loads of meetings with people from our social networks that we’ve (mostly) never met in person before.
This is one of the amazing things about social networks, you can develop and nurture relationships and build friendships across the world and then when travelling you can meet these people and they seem like old friends.
So, why is this worth putting “pen to paper” about? Well, because this is something that you can do as well. If you create a compelling personal brand and you share your expertise with the people in your network you can build a global (or local) brand for yourself and your business and then you can make use of this when you need it.
Key things you must do for this to work though are:
- don’t sell. People don’t like being sold to…and if I sell to (or at) you, then you probably won’t introduce me to your trusted contacts as I might sell to them too.
- be nice. People like nice people and the nicer you are, the more people will actually WANT to help you.
- help people. Share your best content and ideas as they are what PROVE you are brilliant. If you’re scared of people stealing them…I wouldn’t worry. Usually it’s hard enough to get people to take action even when they’ve paid you, so it’s unlikely that will do it off their own bat
The best thing about creating this network is that once you have it…it’s there forever.
So the world of social media really is a small world. I can be aware and engaged if you live next door or live on the other side of the world.
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