Having been on social networks for many years, starting with Linkedin, progressing to Twitter and then others, I have found that the real benefit is meeting great people that you would have missed otherwise.
Many people in business often ask me why take part in social at all, what’s the benefit? They say that they don’t get it. I share with them many stories of things learnt, luck created, opportunities gained and importantly people that I would not have met had I not taken part, had not taken the effort to listen, connect, share and engage (the edicts of social selling).
Social is (as I preach when I train on it) an area to be genuine and authentic. You cannot fake it and comment on or engage in areas where you have no interest, no knowledge and no passion. Otherwise it simply falls on deaf ears and is not sustainable.
Get attention, make the connection
However, if you are in an area where you have authority, have good opinions and content to share, you can reach and engage with people around the world at levels that you would otherwise never have had the chance to attain. We live in a lucky time where people are reachable, where you can get their attention and contribute to each other’s mutual progression.
Over the past few years through my involvement in social I am proud to have met some great and highly influential industry contributors. All of these came from small acorns of some likes and retweets of their content, contributing content and sharing back my own, which developed into mutual following and sharing and engagement, through to finally meeting them in person.
Tiffani Bova, previously of Gartner and now Global, Customer Growth, Sales and Innovation Evangelist at Salesforce.
And finally but not least Tim Hughes, Bestselling Book Author of ‘Social Selling’ and co-founder of Digital Leadership Associates who I met through Social and invited me to join as a Non Exec to the company. Small Acorns begat bigger things, thanks Tim.
Now this takes time, is not guaranteed and is not the specific goal you set out with. These are accidental natural progressions of social media interactions across the ether and I hope to meet many more of my counterparts as the journey continues.
So, my advice is: Get networking, connecting, adding value, contributing and engaging and you don’t know who you may be meeting and building a ‘real world’ relationship with next.
Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.