I’ve just been sent a LinkedIn connection request by somebody whose title is “helping companies to write content”. Never met the person before.
I didn’t accept the connection request as I know what that person will do as soon as I accept the connection request.
Try and pitch me content writing services, of course.
Your summary title is your “why” not your “what”. Anybody that has a what as their summary, you can expect, 9 times out of 10, will pitch you. People who have gone through the process of working out their “why” 9 times out of 10, will see you as a relationship, rather than just “another piece of meat”.
Another great example of how your LinkedIn profile is killing your business.
The second connection request I received today was from a stranger who said “I want to join your network”. No context.
We have proven that if you mention two things you have in common in a connection request (plus you have a personal brand, of course) then people are pretty much guaranteed to connect with you.
This was a recruiter. If this recruiter saw me as a connection and a relationship they would have taken the time. Of course, he, (it was a he), didn’t, as he saw me as another piece of meat.
(Recruiters often think they have to max out their connections so they have a talent pool in which to find candidates. Of course, if they paid for sales navigator…..)
Two people both whose business is being impacted by the lack of etiquette, lack of effort and lack of advice on how to use LinkedIn and probably Social Media.
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