by Tim Hughes | @Timothy_Hughes | LinkedIn
Where are we on our Digital Transformation?
It’s a common question people ask, where are we on our digital transformation?
How do we compare from a digital prospective to our competition?
We have just spent money on a Social Selling Program have we seen mindset change?
Are our candidates digital savvy?
Who in our business are our digital ninjas?
Where in our business should we invest in digital with our people?
Are we recruiting the right talent to meet our digital business objectives?
These are all questions we get asked by our clients and prospects and they are understandable. We don’t go a day without seeing yet another article about digital transformation. I think the argument has been won that we need to transform but how and how do we measure this?
We often see “project fear” in the digital world, where we are fed up (no pun intended) with research that digital transformation is failing or off course. Usually, if you drill down into the research it’s a supplier trying to sell you something. The “let us scare you into buying from us” or “you can trust us as we are explaining the risks – either way, buy from us” article.
But nobody is actually measuring digital.
The research is based on people filling in a questionnaire. Psychology has shown that certain people are pessimistic and this means you can get a negative report. Let us not forget that research is not fact. It’s a sample of people’s opinions and is based on the past and not therefore a projection of the future.
So how have we created a digital benchmark?
Our philosophy here at Digital Leadership Associates (DLA) Social-experts.net is to provide our clients with real business transformation. Not a fake transformation, a business must see a change, mindset change and habit change. The only way to measure change is too, obviously, measure it. We always measure our clients digital footprint before starting out a transformation project. We can then measure at intervals to see a rate of change.
Being as we have now transformed a significant number of businesses in the last three years, we know what best practice or standard “digital” looks like.
This enables us to measure your people now and how they measure against that bench mark. We can also measure your competitors to see if you are “winning” the digital race.
This isn’t just about Sales, we can benchmark any of your employees in terms of their digital skills. This can be used in Marketing, Human Resources, Customer Services, Procurement, Finance etc, in fact anywhere employees can have their digital profiles measured.
We are seeing organisations now using this in their recruitment process. Who are the people that the company should recruit, who are the digital savvy people that the company should invest in, promote, who are the digital leaders of the future? Who has the best cultural fit in an organisation. Answers to these questions is the real competitive advantage that will enable you to accelerate away from the competition.
This is real business and digital transformation. And you cannot have business transformation unless you can measure it!
The more digital you are the more likely you are going to survive and remain relevant in the digital age.
People who read this article also read these:
https://dlaignite.com/dear-ceo-its-time-to-change-course/
https://dlaignite.com/what-can-the-beatles-teach-us-about-social-selling/
https://dlaignite.com/modern-selling-trust-inside-and-out/
