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As a Leader Not Understanding Social is OK – Your Employees Just Want to See You to Lead

January 16, 2020
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by Tim Hughes | @Timothy_Hughes | LinkedIn

Last week are was in Barcelona and I was asked to run an hour workshop for a team. This I did and like any workshop there was a little exercise for people to do.

At the start of the presentation, I told the audience there would be an exercise and told the audience that when we got to that time, the leaders would fade into the back ground. And, true to my word, they did. Did the employees notice this, of course they did.

At the end of the workshop the CEO re-appeared, thanked me for a great workshop and then said to the employees “we need to do this”.

I was interested that the word “we” was used, when it was clear this meant, you the people, will do this, where as we “the management” wouldn’t be doing it.

Realise that social can be seen as “difficult”. Often we hear that social is time consuming (it’s not) and that people did not grow up during times of social media (and?). Give me a call and I’ll prove it to you!

But how is project going to work, if the leadership don’t set an example? If leadership, don’t set direction?

Brené Brown has spent the past two decades studying courage, vulnerability, shame, and empathy. If you haven’t watched them then go and watch her two TedTalks, they are funny as well as being serious.

There is a nice summary to her book “Dare to Lead” on Amazon. “Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.”

As Leaders, we don’t have all the answers and in this new world of digital, there may well be people who are “better” than us. Our staff don’t care about this, they want us to be there leading from the front. Feeling vulnerable? Lean into it. Your employees will love you for it.

People who read this article slam read these:

https://dlaignite.com/why-you-just-failed-at-b2b-influencer-marketing/

https://dlaignite.com/social-selling-the-psychology-behind-the-excuses/

https://dlaignite.com/as-w-edwards-deming-said-a-bad-system-will-beat-a-good-person-every-time/

 

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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Copyright by BoldThemes. All rights reserved.