by Tim Hughes | @Timothy_Hughes | LinkedIn
I was cold called today, the conversation went something like this.
“Hi is that Timothy?”
“Yes, who’s that?”
They tell me their name: “I’ve been on your website and see you don’t use video, would you be interested in using video?”
“I would but don’t have any money”.
“Oh.”
“Do you know what we do?”
“Something about social?”
“Yes, we help companies use social so they don’t annoy people with cold calls. We get a better, faster return than cold calling. Would you be interested?”
And that’s how the sold to, quickly became a seller.
Try it next time you are cold called!
Now, nobody needs to cold call me.
I’m pretty visible, as is the company. If you have a product or service that could help us we would love to hear from you.
Let me write that paragraph slightly differently.
In any cold outreach scenario, I would expect you to write to me directly. I’ve seen all the templates, in Social Media Examiner and MarketingProfs.
Trust me, use them and you just get deleted. I get 10 of these every day. I would expect you to explain why, using the information you have researched, why you can help us.
If we get the message about how you can help us get another 10 spaces in your car park, when we don’t have one, it will end up deleted, like all the others.
“But this takes time and effort Tim!” I hear you say.
So, let me get this right, you are OK spending time and effort writing templated emails that I will just delete but not emails where I might purchase?
I don’t get this logic, but if somebody can, please get in touch.
You are a salesperson, right?
Your job is to sell?
Can I be so bold as to say, if you are only sending me something I will delete and not meeting me on the platforms where I am active, ie on social and not email, you are not doing your job?
Good luck!
If you want some help in prospecting using social, then give us a shout.
Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.
