Through my work both as a sales leader and as a social sales advocate I am always on the look out for new tools and approaches that can make social engagement easier and help you to stand out from the crowd.
Here are a few I have found that you may not have seen but are are pretty simple examples of quick wins that improve your own social quality.
Your personal bio: first impressions count
A big part of this is the profile photo you choose. People make immediate sub-conscious micro-decisions as to how they feel about someone based on that first visual.
This is where photofeeler comes in. It allows you to upload photos and have them rated by random people for free. You can choose to be rated for business (Competent, Likable, Influential), social (Confident, Authentic, Fun) or dating (Smart, Trustworthy, Attractive). I recommend getting at least 40 votes on your picture for an accurate rating.
Try several profile pictures and compare which achieves your impression goals. I tried my same picture with and without glasses for example and without gave me a competent impression rating of 45%. With glasses delivered an impressive 88%. My glasses picture raised my % ratings by an impressive 75% across three categories, so guess which picture I now use!
Sharing content and attaching your own brand to it
Ask any marketer about sharing good content and they will look for the call to action: what engages the reader to click through or complete a gated form to get to the juice of the content. The call to action may be to visit your site, call you or download something. So how do you do this on social quickly and easily?
This is where Sniply comes in. Simply setup Sniply with your details (image, text, call to Action URL), install the browser plugin and whenever sharing a third-party piece of content you can replace the link quickly and easily with a Sniply link. When clicked this renders the original page with a pop up of your message, brand and link back to your own page or content.
Scheduling posts to social (But what about Instagram?)
Many talk about scheduling tools such as Buffer, Hootsuite, Klout and SproutSocial. All very well, but I noticed they all address Twitter, LinkedIn and Facebook. Instagram was usually left out in the cold or serviced by a notification with the picture ready to post. But then you had to intervene manually with the Instagram app.
A great find was Grum which works from a PC Web browser and allows you to schedule Instagram posts ahead of time in full with links, hashtags and a simple date and time schedule. If you want to schedule ahead on Instagram totally hands off then this is the tool to use.
How do I remove the manual effort of sharing regular blog posts
Another trap I fell into was that on my own blog, that of my employer and those of example firms where I hold a non-exec role I was manually posting blog posts as they appeared.
So I found a great web app with a lot of functions and flexibility called DLVRIT which allows you to automate the sharing of a blog feed with flexible rule sets to manage hashtags, append text, share or not share if a blog contains certain words, only share so many a day, etc Go find key blogs you like, set up rules to your personal liking and let the software do the work for you.
Increase your profile in the sector where you want to be famous
Why not use the social league table platform Rise to create a list in the category? Add influencers in that market sector or let the platform build the initial list for you and then share it out on social as a list. Each week the platform builds the latest week’s league table and you can share it out on social to all those on the list, promoting them to comment, like and share it on themselves. A great easy engagement method with social influencers in a given space.
Go take a look as many boards already exist and you can add yourself to relevant boards. I setup the Cloud Computing Board which has been running for about 24 months now and has a great number of cloud sector influencers taking part.
Fantastic design work for a fiver (the clue’s in the title)
And finally, but not least, a site I like a lot is Fiverr where you can outsource work to third parties around the world cheaply and quickly. Want an animation of your logo done for Christmas, or a caricature picture of staff for their social profiles, a whiteboard video for a show stand or a YouTube channel? All of this and masses more is available with starting prices at $5. I have had a lot done here with most work for that entry level fee of $5, delivered quickly and to high quality. As stand-alone social animal or small company you can now get great work done without the need for expensive design or web agencies charging a preventative price that limits what and how much you can do.
I hope you find all or some of these useful in enhancing your social journey and please do share others you have found as comments to this article, to help us all sharpen our approaches.
Digital Leadership Associates: We are a Social Media Agency. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation.