The Answer is Digital, Now What is the Question

November 15, 2019
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by Tim Hughes | @Timothy_Hughes | LinkedIn

I’m sitting in Calgary airport, this flight will take me back to London, after working in various parts of North America for the last 6 weeks.

The last three weeks I’ve traveled with my partner, Julie and we also met up with her two sons (23 and 27) and their partners.

It was great to have her sons in the same place at the same time and you can imagine “mum” was in her element with her “boys” around her.

For me, it provided me with great people watching. That is time to watch “younger people” in action and see how they live their lives. One of the things I find fascinating is the way they use mobile, social media and the internet. In fact, they use it for everything!

The youngest boy and his girlfriend have just completed a trek across South America using just a mobile phone (no laptop) to get them around. Flights, hostels (they didn’t stay in hotels), AirBnBs, all of the travel was booked over their mobile.

Obviously many of the local buses and boats were booked face to face at the locality but they also used a number of peer-to-peer (P2P) sites to get ride shares.

The two boys are also big YouTube users, if you want to know how to do something there is bound to be a “how to” video?

The youngest son has laid a new floor in his flat by watching Youtube videos, how cool is that!

So what has this got to do with Social Selling?

These “Millennials” are not about to hit work, then are in work. The eldest already manages a team and makes purchasing decisions. The youngest is working is way up in sales.

They bring this “social, mobile and internet” attitude to work. This is the lens of the world they look through.

It’s also interesting to listen to them and how they see “marketing.” They don’t read ads, they don’t believe them. They also don’t believe anything a corporation says. It was funny to listen to a conversation about advertising’s annoyance, the time stealers sending irrelevant marketing emails and they would never answer a call on their mobile from a number they didn’t know. What I found interesting was the fact they blamed these marketing methods on “old people” and asked me when “old people were going to get with the program?” I, of course, laughed with them. I am no millennial, but I do know a thing about marketing and selling in the digital and social age.

“We” all know the world has changed, well not everybody does, apart from the cold calling gurus, who seem to live like flat worlders. Denying, this change has happened. Apart from, of course, launching a cold calling conference on social. Yes, smell the irony. If cold calling worked so well, why would they launch their Conference on social, surely they would cold call me? But I digress.

I met with Paul Watts in Calgary today and we talked about how social has changed from being “the future” and a “nice to have” to the “present” and “business as usual”. We also talked about how not doing Social was meaning that companies are falling behind.

Paul and I also talked about how it amazed us that there are companies that seem to know they are falling behind or just don’t care. Paul’s theory is that many business leaders are close to retirement and will continue with the “old ways” as it’s all they know. We also talked about how people think that Social Media is a fad or their clients are not on Social Media even when facts are presented that prove this is clearly not the case. It’s sad that many a company will go under as people don’t face up to reality!

I’m now on the airplane and the millennial sitting next to me has switched a film on. After the security procedure, the millennial has had his film disturbed by Ads on this Air Canada flight. He his now making gestures with his hands through these ads. Which of course are not relevant and hark back to a day gone by age.

People who read this article also read these:

https://dlaignite.com/perhaps-im-just-old/

https://dlaignite.com/why-the-book-smarketing-how-to-achieve-competitive-advantage-through-blended-sales-and-marketing/

https://dlaignite.com/the-digital-marketing-big-fat-lie/

 

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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Copyright by BoldThemes. All rights reserved.