by Tim Hughes | @Timothy_Hughes | LinkedIn
Today, having a great Linkedin profile is “table stakes”. Now it’s worth pointing out that a “great” Linkedin profile, is measured on the amount of “inbound” you get. This is people coming to you and saying “hey you look great, can I buy your product”. In most cases, where people have written about the product they sell and how, once they get their teeth into a prospect they never let them go. These probably don’t get a lot of inbound. Strangely.
If you think that in sales and marketing we all believe that we need to differentiate ourselves, we need to be different. Only our digital footprint, looks the same as everybody else. 95% of Linkedin profiles are shit.
Now, there are articles that give you the “top 20” things you can do on your LinkedIn profile to be a social selling and work through it, like tick box. It’s the mistake that everybody makes.
The mistake is that you will try and sell to me using your LinkedIn profile. Linkedin isn’t about selling. Linkedin gets you the first meeting, which is when you can start “selling” or whatever you do at the first meeting.
You see that nobody gets up in the morning and says “I would like to talk to a salesperson”. If you look like a salesperson on Linkedin, people avoid you.
The trick, is to look human. The trick is to look like an expert that will help the buyer. The trick is to have a LinkedIn profile that people will want to build a relationship with. It may come as a surprise but we “judge” LinkedIn profiles. We make a judgement, are you funny, honest, will I get on with you, will I hate you, will you be boring, will you be just like all the others?
The trick my friend is to look like you will help me, to look like an expert and you won’t get that from a tick list article. It is my belief that you will need some coaching and mentoring for that.
People who read this article also read these:
https://www.social-experts.net/why-you-are-falling-behind-in-sales-and-marketing/
https://www.social-experts.net/why-everyone-liesor-so-people-think/
https://www.social-experts.net/was-2018-an-ironic-year-in-sales-and-marketing/
