by Adam Gray | @AGSocialMedia | LinkedIn
It comes as no surprise that video engages a lot of people. I’m sure there are stats published from research that show video is more engaging than the written word…perhaps it is, perhaps not.
What I know for certain is that when I publish a video on Linkedin i tends to gather more views/likes/comments and shares than a written post or article does. I’m sure that you too find that when you browse over your various social feeds. The videos tend to grab your attention.
The interesting thing is that despite the fact that we know this (and by “we” I mean “all of us”) we still produce more written posts than videos.
It may be because we don’t feel that we perform well in front of the camera. It may be because we believe that we cannot produce videos without the help of a professional videographer. It may be because we get nervous (and many of us do). But 1 & 2 are simply not true, and three is a fallacy because if you get nervous you can record the same thing again and again and again…until you are not so nervous.
The other thing is that when you are sitting in your office you can watch whatever you want, but travelling on the train or sitting up in bed at night whilst your partner sleeps you can’t. We all know this…yet we all publish videos without captions. Why?
Until recently adding captions required an understanding of iMovie or Final Cut or one of the Adobe video editing packages and some time. Now, with ai and some of the tools that has enabled, this simply isn’t the case.
We use Zubtitle. It’s quick, it’s simple and it’s inexpensive so it fits perfectly with the “just do it” attitude required to be truly social here’s an example. Zubtitle isn’t the only product out there that does this, but it’s certainly the best that we’ve found. So, alongside, Buffer, Brandwatch, Uberconference, G-Suite it sits in our suite of “go to” products for every day use.
Highly recommended (both Zubtitle and making videos that is)!
*the captions on the video are created by Zubtite
People who read this article also read these:
https://www.social-experts.net/is-your-sales-and-marketing-plan-suffering-from-heuristics-bias/
https://www.social-experts.net/why-you-are-falling-behind-in-sales-and-marketing/
https://www.social-experts.net/why-everyone-liesor-so-people-think/
