Why Social Selling by Proxy is Cutting Your Own Throat

2019-02-15 16:02
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by Tim Hughes | @Timothy_Hughes | LinkedIn

We have a program on the TV in the UK, it may also be syndicated elsewhere, it’s called “Eat well for less”.

It’s a simple format, Gregg Wallace and Chris Bavin help families across the UK eat well for less.

I’m not a big watcher of TV but I did watch this episode, looking it up it was Series 4, episode 8 if you want to watch it yourself.

If you have never seen it, Gregg and Chris get to check out people’s food shopping habits and get invited into their houses to check out what they have in their fridge, larder, food cupboards.

In this episode the Saynor family are under the microscope. They say the are too busy to eat and it reminded me of people who tell me they are too busy to social sell and so either don’t or even worse put their and their companies reputation on the line by getting some “social selling by proxy” company in.

The Saynor family didn’t have time to eat breakfast, then they didn’t have time for lunch and then dinner was either a microwave meal, a takeaway or they ate out. They even an an Apple Mac on the dining table so they couldn’t eat as a family. Of course, having the Mac on the table meant they would log-in and start working, as soon as they got home.

The first part of the show had the Saynor family going for a supermarket shop, the first mistake was not to take a shopping list. They thought they had spent £50 ($65) but had actually spent £100 ($130). There was no structure. Because they had no structure they wasted time keep having to go back to the supermarket to buy food they didn’t purchase. They also purchased food and would throw it away. 

It was pointed out to the Saynors that the fact they missed breakfast and lunch it was pretty impossible because they would have such low blood sugar levels that making good business decisions in the afternoon and this was counterproductive to the fact they were always busy. Being busy and being productive, being two different things.

Gregg and Chris showed them ways to get some structure to their food shopping which cut the multiple trips to the supermarket freeing up time.  They showed the Saynors how to make a quick and tasteful breakfast, how to make quick and tasteful lunch and quick and tasteful dinner. This meant they ate during the day and cut out the TV dinners. It actually saved them time and money.

Back to Social Selling.

We all know that our prospects and clients are on social.

We all know that there are 610 million people on LinkedIn.

We all know that our prospects and clients are looking for insightful content to help them purchase.

We all know our prospects and clients are looking for experts to help guide them through what could be a complex purchase process.

We all know that prospects and clients can be found and relationship built on social.

We all know that our prospects and clients are more likely to buy from people they know and trust.

We all know that Linkedin and Twitter are not just great places to find and build relationships, but also to nurture people and accelerate them through the pipeline.

We all know that our prospects and clients can be influenced by the content we write either on a one to many, one to few or one to one basis.

So why wouldn’t you find time for it? Or why would you get somebody in to do it for you?

There is no way a third party will love your prospects and customers like you do. There is no way a third party will find and build relationships top of the funnel that you can. It’s like being on a dating site, what’s your date going to think when they find out it wasn’t you they had been conversing with, it was a mate that had been answering their messages? You would be dumped, pretty quickly!

Where’s the authenticity?

Let’s not forget Social Selling isn’t about numbers or contacts, it’s about relationships. These relationships you own.

Social Selling isn’t about churning through a target account list, in most lists 90% of people are not ready to buy right now.

Will a third party really know how to nurture them? Will a third party be able to write the regular content to show you are that expert they think you are? How will that external company demonstrate for you the fact you understand the clients business issues, that you are relevant to them? And will that third party be strategically looking across your territory thinking about content that can accelerate deals to closure?

After all, Social Selling can get you more leads and meeting you have now, Social Selling will be able to reduce your time to close, Social Selling will increase your win rate and you really think outsourcing that is a good thing?

Are you really going to outsource your best chance to crush your quota you have ever had?

Maybe like the Saynors on “Eat well for Less” it’s time to get some people who can help you?

People who read this article also read these:

https://www.social-experts.net/why-our-purpose-is-to-transform-all-businesses-to-social-media/

https://www.social-experts.net/how-do-i-start-blogging-do-you-use-a-website-to-create-your-articles/

https://www.social-experts.net/blog/

 

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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Copyright by BoldThemes. All rights reserved.