Cold Calling Lies (and the Lying Liars Who Tell Them)

2019-03-15 11:03
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by Tim Hughes | @Timothy_Hughes | LinkedIn

I read an article yesterday which made me laugh. 

The person said that after the hype of social selling it had fizzled out, in fact very few people now post about it. For real? Nobody writes and posts about social selling anymore?

So I’m going to break the rules of blogging and tell you to stop reading this blog and go to LinkedIn and put in the hashtag #socialselling and #digitalselling and see for yourself has it really fizzled out? I also welcome you to go to Twitter, if you have an account and search for #socialselling and #digitalselling. Let me know what you see!

In both cases you will see that the subject is live and well and I can assure you that sales teams are transforming away from legacy sales process to more effective and efficient prospecting methods using social.

To say social selling is a lie and you have to ask yourself why people would spread such lies. Because they have a vested interest that you are chained to the past. Like flat earthers denying the existence of the internet, social media and mobile. Of course the internet social and social media have transformed sales, only an idiot would continue to deny this when the evidence is clear to the contrary.

I’m writing this in March, we are coming up to the 4th anniversary of my blog “How to get 10 meetings a week using Twitter”. Just think what 10 C-Level meetings a week per sales person what impact that would make for your organisation.

Where would you, your sales team and your company be if you had made 10 C-Level meetings a week, per salesperson for the last 4 years? Even if it was only one extra C-Level meeting per sales person?

The article is still on my LinkedIn profile, it’s free to access.

I do agree that a lot of the social marketers who called themselves social sellers are no longer around. The myths such as “social selling takes a long time”, “social selling isn’t prospecting”, “social selling is writing content and hoping” etc, etc have long been put in the bin with those legacy sales methods.

There is an old Chinese proverb “the best time to plant a tree was twenty years ago, the second time is today”.

People ARE social selling, they are throwing out the pre-internet legacy sales techniques and walking into the future. Don’t let the vested interests of these legacy sales methods hold you, your sales team and your company back.

The internet, mobile and social media is not going away …. join us.

People who read this article also read these:

https://www.social-experts.net/is-it-time-for-you-to-update-your-operating-system/

https://www.social-experts.net/transforming-organisations-with-social-selling/

https://www.social-experts.net/social-selling-does-life-reflect-social-or-social-reflect-life/

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.