I recently wrote an article about video marketing, in summary, I say, of course video should be part of the marketing mix, but let’s be careful here. As we know, marketing is changing, people don’t want to be interrupted, people don’t want to be broadcast at. And of course if you do bombard me with messages I can:
- Block you – standard iPhone, LinkedIn and Facebook functionality allows me to block you. I lost count at how many self-indulgent Facebook live videos I’ve had sent to me. Great thing is people only do it once as I can block people sending them to me, but we remain friends.
- Report you to the ICO – Under GDPR legislation I need to have given you permission to bombard me with stuff about your company. Again, I have a whole host of companies where I have invoked my right to remain forgotten and you should to.
- Etiquette – People just know this isn’t the way to behave, this is nearly the second decade of the 21st century. There are, of course the lazy salespeople and the marketing departments devoid of any ideas.
Anyway a video marketing salesman comes across the article and disagreed with me. Of course, you say, he sells video marketing. Glad you agree. So remember this is a sales guy who finds an article that will take away his livelihood, so, what would you do? Hit me with your best shot!
Which is “80% of the World’s Internet Traffic Will Be Video (Cisco) and with Vidyard and Hubspots integration the story is continuing to unfold as to the power of video.”
Now you may have spotted that Cisco, Vidyard and Hubspot also sell video marketing … so they would say that wouldn’t they?
And forecasts are forecasts. They are right, but they are also wrong. How many times have you listened to a politician forecast something because it backed his or her politician position and it didn’t come true. Or more close to home, how many times have you seen sales forecasts that are total fiction. OK don’t answer that one.
The fact of the matter is that video, like all content if it’s short, snackable, insightful, funny, educational then people will watch it.
If it’s about you, about your company, is boring, repetitive, salesy they won’t watch it.
To quote Keenan from his book “Gap Selling” “Cold outreach lacks the fundamental element of getting attention: intrigue. If cannot generate intrigue, no one will pay attention to you!”
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