Why Your Social Selling Certificate is Worth Jack S^&*!

2019-07-22 8:07
https://dlaignite.com/wp-content/uploads/2019/07/Certificate-e1562930471251.jpeg

by Tim Hughes | @Timothy_Hughes | LinkedIn

Somebody just posted a certificate from a social selling company that they are now a certified social seller. Shame on that company, if this is you that has posted that certificate, go and ask for your money back.

Here is a quick review of that “certified” social seller!

Photo was great.

Background was corporate, this is your LinkedIn profile not your companies. Customers and Prospects are buying you, your expertise, your skills. People buy people after all, not faceless corporate. Having a corporate background is not social selling.

Your LinkedIn summary title was good in about 2015. I’m sorry but “Passionate about transforming customers to the cloud” is as bad as “Sales Manager”. It’s corporate, this is your why, this is supposed to intrigue me to read more of your profile. It bored me, it’s not social selling in 2019!

Your summary was a little bit about you, but this is your why, not about your company and your products. This isn’t social selling.

You have no job history. Your job history needs to tell a story. Not a list of objectives. What did you learn? How did that build on previous jobs? What is it in that job that helps you in the current role. This isn’t social selling.

You need at least 6 endorsements in the last two years.

You need to have blogged at least 6 times in the last two years.

Any company that is handing out certificates and saying people are social sellers when they clearly are not, devalues the market. It’s not social selling.

Thanks to Adrian Spink for the photo!

People who read this article also read these:

https://dlaignite.com/why-your-perfect-blue-sheet-is-worth-jack-s/

https://dlaignite.com/what-price-customer-loyalty/

https://dlaignite.com/dear-ceo-its-time-to-change-course/

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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