by Tim Hughes | @Timothy_Hughes | LinkedIn I was at a conference the other week, where there was a presentation about how sales people can use manipulative techniques to get people to open emails. Let’s think about that for a second. You are going to spend time and effort thinking about how you can manipulate...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading a LinkedIn post (in fact several) by my friend Patrick Kitchell where he made the following statement. “I for one will ask for my personal data the first day of GDPR”. This got me thinking and now it’s something I will certainly be doing. Will your...
by Adam Gray | @AGSocialMedia | LinkedIn Having spent some time working for a large software company I can tell you that customers love the idea of marketing automation. Especially the idea that you can “journey map” your customer experience and work out where the customers/prospects can be influenced in order to nudge them in...
By Richard Doyle | @Deverons1 I was recently engaged by a client to develop their customer base. They manufactured a product that needed to be sold through non-traditional channels of business. Although it has been years since I have actually had to develop a virgin customer base, I thought no problem, I will use the...
by Alex Low | @Alexander_Low | LinkedIn I am fortunate enough to sit on the board of the Army & Navy Club, known as The Rag. Recently I was at our annual club dinner. I don’t think the Chairman will mind me saying this; I am usually the youngest at these social gatherings by 20-30...
by Tim Hughes | @Timothy_Hughes | LinkedIn At a meeting recently in London with a Venture Capital (VC) company, they told us that whenever they take over a company, they fire the whole of the marketing department. Now it’s worth saying that this VC invests in companies and then runs them. So, not a VC...
By Richard Doyle | @Deverons1 I was watching TV one Sunday morning recently and I was struck by an article about Japanese whisky. Although it divides opinion, there is no question that the Japanese whisky industry has developed a wonderful product that is winning awards around the world. The one thing that stood out for me...
by Tim Hughes | @Timothy_Hughes | LinkedIn I know digital marketing hasn’t really changed that much over the last few years. For example, we changed our website, so it could be accessed via mobile. We also needed to change some of our SEO and think about social media algorithm changes. Not really that thought provoking!...
By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018. They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the...
by Tim Hughes | @Timothy_Hughes | LinkedIn “Struggling with getting your emails read by journalists and influencers? Join this free webinar to get real life examples with email templates on how to get responses from any influencer, entrepreneur, or journalist and four actionable strategies you can apply immediately to build relationships!” Spotted this the other...
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Copyright by BoldThemes. All rights reserved.
