by Tim Hughes | @Timothy_Hughes | LinkedIn Clive Humby, UK Mathematician and architect of Tesco’s Clubcard, is widely credited as the first to coin the phrase: “Data is the new oil.” In fact, the whole quote reads: “Data is the new oil, valuable, but if unrefined it cannot really be used. It has to be changed into...
by Tim Hughes | @Timothy_Hughes | LinkedIn I know digital marketing hasn’t really changed that much over the last few years. For example, we changed our website, so it could be accessed via mobile. We also needed to change some of our SEO and think about social media algorithm changes. Not really that thought provoking!...
by Tim Hughes | @Timothy_Hughes | LinkedIn I think I must have been a fairly early adopter of Snapchat. My partner has two boys and I tried to find ways to build some connection with them. I don’t and never wanted to be a step-dad, but at least buy them a beer and have a...
by Tim Hughes | @Timothy_Hughes | LinkedIn Earlier this week we posed a series of questions that sales professionals could ask the marketing team as we head into 2018. In the interests of balance, here are some questions that sales must answer in the interests of the business. Ready? Here we go! When are you...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I spotted a message from a social media guru where he said that people shouldn’t read sales and marketing books. Maybe it’s because he hasn’t written one, and I have, that I completely disagree with this. There are three reasons for this: At my previous...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience is to get an understanding of the audiences attitude to social media, especially in the B2B (Business to business) space. One common comment we...
By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018.  They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the...
by Tim Hughes | @Timothy_Hughes | LinkedIn Ever since I started in work some 25 years ago I’ve been creating networks. In the early days that meant a folder that I put business cards in, my paper diaries, the people I met, my friends and my family. Networks are so important. Take my 80-year-old mother....
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience is get an understanding for what that audience thinks about social media, especially in the enterprise B2B (business-to-business) space. One common comment we get...
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day, somebody showed me an article along the lines that you couldn’t organically distribute content on Facebook without using ads. Now we all know that what drives Facebook is ad revenues, so they will be delighted if you buy ads on the platform. But, take a...
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