by Tim Hughes | @Timothy_Hughes | LinkedIn “We employed interns to do the social media”. This was an actual response from a large software company we recently talked to. Put it another way, they were telling me I was wasting my time. As I had nothing to lose I thought I would ask “Why aren’t...
by Ian Moyse | @IMoyse | LinkedIn Last Friday, I got a panicked call from my wife, terrified and distraught hiding under a table in a London restaurant fearing for her life. She had been looking forward to a fun family night out at the Royal Variety Show and thought she had been caught up...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience is to get an understanding of the audiences attitude to social media, especially in the B2B (Business to business) space. One common comment we...
by Adam Gray | @AGSocialMedia | LinkedIn I don’t mean to start the new year with a rant. Really, I don’t but looking over social media and seeing what people claim just makes my blood boil. As you know, we operate in the social media management consultancy space. Without wishing to sound arrogant, we are...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the end of last year, DLA co-founder Tim Hughes spoke to influencer experts Onalytica about some the key challenges facing social selling teams. He talks about the influences on his career and how he believes social selling is becoming the de facto sales technique today and into...
by Adam Gray | @AGSocialMedia | LinkedIn Over the last six months we have seen a worrying trend on social. That trend is tunnel vision. Your social media presence is so much more than LinkedIn. There’s Twitter, Facebook, YouTube, Snapchat, Instagram (and more of course). But many organisations focus on LinkedIn to the exclusion of...
by Ian Moyse | @IMoyse | LinkedIn Have you been shadow banned? If your social accounts or online profile means anything to you, you need to be aware of this phenomenon. Shadow banning (also called stealth banning, ghost banning or comment ghosting) is the act of blocking a user or their content from an online...
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