Sales is a profession just like Doctor or Lawyer we have our professionalism to withheld and we have always done this. It’s more important than ever to do this as people can now see your social presence on all the social networks you are on. So while Social Selling is “new” we are lifting what you do now and putting that on a social network.
The trick is teaching people new habits and that has nothing to do with social or LinkedIn. What it has to do with is change. We have said many times before that Social Selling is hard work, it requires a different mindset.
So what about this social selling company?
As a social selling company we need to teach, coach and mentor people how to social sell. Once we have left your site, I’m guessing as a fee paying customer you would have expected a transformation, you would also expect to be self-sufficient in social Selling, you would expect an ROI? Are you with me?
If you don’t get this, you would ask for your money back surely?
So if your social selling company that writes the LinkedIn profiles then that isn’t coaching on social selling is it? It certainly won’t get you a transformation, as it does not take people through the change in Mindset. It won’t get you the change and no ROI. I’m sure you would Feel cheated?
The argument is that people won’t change their LinkedIn profiles even if they have been told to change. But surely if the Social Selling coaching and mentoring company any good, they can get people to update their profiles? We all agreed in the start of this blog that social selling is about change, so change must be built into a Social Selling program or what’s the point?
It’s worth noting this isn’t some cheap dig at this company in fact one of their Directors proudly wrote on one of our blog posts that “that’s why we turned to a done for you service using professional writers”. Sorry, but this is a short cut and customers are going to be disappointed when they don’t get the mindset change and the ROI. It might be easier for the social selling company. But as a client you have purchased my expertise to change your business to a social seller, you don’t buy me, so I make my life easy?
Let’s put this another way. Say you are having problems with your marriage or partnership, whose the best person to take her or him out for a meal and have a date night? I’m sure a date night with a “professional writer” is going to help you. You have to do it! If I starting sending your wife or life partner flowers on your behalf, that isn’t going to help you.
Here at Digital Leadership Associates (DLA) we pride ourselves that we have change built in. This means you get what you expect, the change, the ROI and the self-sufficiency. Yes, habit change is hard work, but convincing you to change, mentoring and coaching you is our problem.
How Do Support Change in Social Selling?
Before we set up DLA we were involved in Sales Transformations at companies such as Oracle and JLL, so we “get” Sales Transformation. Some companies suffer from knowing about sales in theory because we worked as LinkedIn trainers.
We understand Sales Transformation and how you impact change in large organisations. And oh by the way, LinkedIn happens to be a tool we use. It’s a very different attitudes and methodology.
At DLA we believe that saying you are a social selling company means just that. But we also believe in eating our own dog food. Or put it another way, we believe you would only hire a thin personal trainer.
For example, if you were cold called by a company for a social selling course, would you hire them? Of course not! If you got unsolicited emails, spam emails in other words to sell a social selling course, would you hire them. Of course not.
If you went to hire a personal trainer and they didn’t train and they didn’t eat the right foods, they met you in McDonald’s, what example are they setting? My PT trains all the time, has a six pack stomach, teaches Yoga and has just turned Vegan. He sets a “high water mark” for us to aspire to. Many a chocolate muffin I’ve turned down, because when I get offered one I can hear Matt in my head telling me not to eat them. For that I, and my family are grateful.
So why is this same social selling company sending spam emails to one of our staff to try and sell them a social selling course. A small amount of research (on Social) would see that this person works for a competitor. They haven’t even connected this employee on social or tried to have a conversation on social. This isn’t one stray spam email, there has been 7 as of the time of writing.
This person represents a social selling company, but clearly doesn’t know how to sell social selling. Surely like us they should “eat their own dog food”, a representative of a social selling company that does not social sell is not a great advert.
So in conclusion. Well it’s not really for me as a competitor to write a conclusion, here is a company that didn’t social sell and admits they don’t train people to social sell.
I’ll leave you to draw your own conclusions. But, to say they are in a Conundrum is an understatement.
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