by Tim Hughes | @Timothy_Hughes | LinkedIn
Today we are teaching blogging to a companies Sales and Marketing people. One of them sells “security” so here is my blog example. We always write blogs at the same time our students do, you always need to lead by example.
Here goes ….
How many times have you walked into a meeting room and there are water bottles on the table. They seem to appear from nowhere, from that great support team that are always there for you.
Anyway the bottles of water we have today have that strange spring loaded top. Do not a screw cap but like a bottle of Grolsch beer. I’ve just googled the design and it’s called a “swing top”. The thing about this top is that the bottles look more secure, more fiddly to open, but at least if you knock the bottle over (which I often do) then I don’t make a mess.
So what has this got to do with IT security?
Well to be honest I haven’t got a clue, I do Social Selling not IT security but you can see how talking about the bottle top, a mundane article we see in every meeting room, gives you a lead in when you write a blog.
Now all you have to do in blogging is draw your analogy with what you sell in this case IT security and how it relates to swing top bottles. Simple?
Now to be honest, you don’t need to talk about your products and services. We never do in our blogs. You don’t need to because you will leave a trail of bread crumbs. What do I mean?
You write a good blog, people don’t know it’s a good blog until they have read it. The reader will then look at you LinkedIn profile, checking you out and will make a judgement on you. Your LinkedIn profile represents you digitally after all.
The next bread crumb is to see who you work for. At that point the dots are connected and person things, great blog, great person and obviously this must be a great company.
If you write educational and insightful content, people will look out for you in their newsfeed and when they want to buy something, you should get inbound.
It’s worth saying that you can write blogs for a wide audience or even for a single person. You may have a deal at a retailer and you could write a piece for that retail prospects and write it in a way they will take action. Hopefully as inbound, you are after all the expert and have been “waving” at them over Linkedin. But that is a blog for another day.
People who read this article also read these:
https://www.social-experts.net/is-your-social-media-consultancy-actually-walking-the-walk/
https://www.social-experts.net/how-will-you-roll-out-that-social-selling-program-globally/
https://www.social-experts.net/write-whatever-you-want-say-whatever-you-want-on-one-condition/
