Why Social Selling (and a Great LinkedIn Profile) is now a Core Competency

2019-07-31 11:07
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by Tim Hughes | @Timothy_Hughes | LinkedIn

When I first started selling, the internet, mobile and social media didn’t exist. Yes, there was such a world. It’s probably worth me saying that as CEO of Digital Leadership Associates (DLA) DLAignite.com I do a lot of recruitment and I’m writing this as a recruiter in my own right.

My first sales job, my onboarding was being given a print out and told “call that”. After 6 weeks when I had called 80% of it and said there was nothing there, I was told “that’s what we thought”.

Oh how I laughed.

Life was so much simpler, we sent out letters and there was a typing pool that had had a delivery of world processors to replace the typewriters just before I joined. We were a start-up at the cutting edge of IT after-all.

In those days, core competency was a qualification in English.

Fast forward 10 years and word processors had been replaced with the first IBM PCs and Microsoft had replaced Lotus 123, AmiPro and Harvard Graphics and now if you needed to get a job core competency was having Word and Power Point skills.

I don’t have children, but I understand children have used Word and Powerpoint is school for “years” and it’s a given that we can all use this products. Our companies may also use “Business Intelligence” tools for report writing. Many of us have been trained on such products. The data is all there, it’s up to us to put it out in the format we want.

We have seen another change taking place in 2018.

Job descriptions are going out asking for people who are Social Selling trained (by a reputable company) and have great LinkedIn profiles.

Think about it, you have a pile of CVs they all look the same. Of course you go onto LinkedIn and make a judgement about the person on LinkedIn. The great thing about LinkedIn as a job hunter is that you can itemise everything about you, your “why” what you stand for, what you have learnt and I can also get an understanding of what you are like as a human. If you have, that all important culture fit.

By looking at your LinkedIn profile, I can see (and judge) if you are funny, hard working and are a fit for a company. Not because, you have written that, everybody writes they are hardworking, in fact of you write that it means you are lazy as you couldn’t be bother to write a real why.

The same if you haven’t changed your back ground, your URL, have written your profile as a CV, same if you haven’t written anything in your job history, or it’s a list of objectives. The same if you haven’t written any articles, or just posted corporate rubbish. We are all able to make a judgement on what you think about your current role and the culture you will bring with you if I employed you.

As the writer of the profile, you can stop rejections or getting approached by the world company. In other words building qualification into the jobs you want.

Since LinkedIn was taken over by Microsoft, the development has leap frogged, it is also interesting how as society changes the use of social networks become more embedded into what we do and we become more and more reliant on them in different ways.

Of course people may not like that, but I’m sorry the world is not going to go backwards, the internet, social media and mobiles are here to stay.

People who read this article also read these:

https://dlaignite.com/why-your-sales-team-cannot-differentiate-your-products-or-services/

https://dlaignite.com/why-using-profile-writers-is-not-social-selling/

https://dlaignite.com/why-your-marketing-is-very-seriously-broken/

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AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us
https://dlaignite.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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Copyright by BoldThemes. All rights reserved.