by Tim Hughes | @Timothy_Hughes | LinkedIn Social has made a massive impact to the hotel market from sales and marketing to design. I was walking through a hotel in London thinking there was little to Instagram. Now you might think that is a vain thing to admit, but it’s a reality. Visiting a Hilton...
by Adam Gray | @AGSocialMedia | LinkedIn There’s a huge amount of data in circulation showing that a many small businesses fail in the early years – 20% in the first year and 50% by year 5. There’s also lots of stats showing that big businesses also fail – 50% of the Fortune 500 have...
by Adam Gray | @AGSocialMedia | LinkedIn As you may know Digital Leadership Associates is expanding globally. We are signing resellers in most markets and then flying over to spend some time on boarding them to make sure that they understand exactly what they need to do to roll-out our social programmes in each territory....
by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just seen a Tweet from Tiffani Bova, below, where she talks about some MITSloan research where she mentions the 4 pillars of digital innovation success, which are: Employee experience Customer experience Finance New operation models What I found interesting about this, is that there is one thing...
by Adam Gray | @AGSocialMedia | LinkedIn Nothing, is probably what you’re thinking! Because what relevance has a 5000 year old monument got to today’s digital world. On the face of it, very little but as I was driving past Stonehenge the other day I was blown away by the vision and purpose of the...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the things that fascinates me is the way that other companies market themselves. In many cases there is an almost Orwellian (George Orwell wrote the book 1984) use of doublespeak. Here at Digital Leadership Associates www.social-experts.net we “eat our own dog food” or “drink out own champagne” which...
by Tim Hughes | @Timothy_Hughes | LinkedIn It’s two years since Adam and I started Digital Leadership Associates (DLA) www.social-experts.net and everyday we are achieving our purpose, which is to change the world. I was very lucky to work on a sales transformation at my last company where we took 2,000 sales people and 2,000 pre-sales...
by Adam Gray | @AGSocialMedia | LinkedIn Social media creates an amazing opportunity to reshape how we, our businesses and our whole industries operate. Social media creates a level playing field where our visibility is governed not by the depth of our pockets but by the depth of our knowledge. You don’t believe me consider...
by Adam Gray | @AGSocialMedia | LinkedIn This week our good friend Simon Kemp came out with his “state of the nation” report – 2018 Q4 Global Digital Statshot which for us is a fantastic tool to see how the macro shifts in behaviour influence what we and our clients do at a more micro...
by Adam Gray | @AGSocialMedia | LinkedIn Let me begin by saying I am not an SEO expert. I understand the basics of SEO and I understand that it’s a science the requires a lot of study to master. I also understand that there are ways of sidestepping this study and ongoing work by using...
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