by Tim Hughes | @Timothy_Hughes | LinkedIn At a meeting recently in London with a Venture Capital (VC) company, they told us that whenever they take over a company, they fire the whole of the marketing department. Now it’s worth saying that this VC invests in companies and then runs them. So, not a VC...
by Adam Gray | @AGSocialMedia | LinkedIn Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat big budgets. It involves people like you and I brazenly walking in to events with our own pull-up banners and handing out leaflets or placing stickers in...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has not changed, since I started 25 years ago. What has changed is the ability to use new technologies that help us sell. For example, social media listening, LinkedIn and enterprise social networks. When I was at school, there was one BBC microcomputer, three TV channels and...
by Tim Hughes | @Timothy_Hughes | LinkedIn Whatever your business, these are the questions you should be asking your marketing department, especially if you work in sales. And if you’re in marketing, drop everything and do them now! 1. Why are you spending money on PPC, ad-words, retargeting, when nobody looks at advertising and it...
by Adam Gray | @AGSocialMedia | LinkedIn How many Facebook ads do you need in a social campaign? This was one of the questions that was recently posed on a Slack group which of which I am a member, amazingly I didn’t rise to this question. Nor did I pace around the room shouting angrily....
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I spotted a message from a social media guru where he said that people shouldn’t read sales and marketing books. Maybe it’s because he hasn’t written one, and I have, that I completely disagree with this. There are three reasons for this: At my previous...
by Adam Gray | @AGSocialMedia | LinkedIn We have found that there’s a very strong correlation between creating content, especially blogs, and generating inbound. We publish at least one piece of original and unique content every single day 52 weeks per year. We generate three pieces of inbound every single week day. That’s 15 per...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the recent Elevate conference in Copenhagen Gary Vee talked about that we are all trading attention. He goes onto say, “before you tell somebody how great your SaaS product is, your trampoline business, your poster company, we are all trading attention ..” His point is that attention...
by Tim Hughes | @Timothy_Hughes | LinkedIn “Struggling with getting your emails read by journalists and influencers? Join this free webinar to get real life examples with email templates on how to get responses from any influencer, entrepreneur, or journalist and four actionable strategies you can apply immediately to build relationships!” Spotted this the other...
by Alex Low | @Alexander_Low | LinkedIn This post by Chris Orlob got me thinking. He cites a business called Zuora which says the way people are consuming/buying products and services is changing. They start their sales pitches with this: “People aren’t buying products anymore. They’re subscribing to them.” When you think about this further, they are on to...
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