by Tim Hughes | @Timothy_Hughes | LinkedIn There are a lot of articles on GDPR which you can find on Google. But not all of them agree. In fact, the confusion is tangible. Many people think they can sit out GDPR or it does not apply. Bad move. As a lawyer friend of mine once...
by Tim Hughes | @Timothy_Hughes | LinkedIn My co-founder, Adam Gray tells a story, he had to buy some radio advertising. The sales guy explained the ROI, etc and the impact. Adam asked, what do you mean by impact? The salesman replied, “Impact means, the impact.” Adam asked the salesman “explain what you mean by...
…or perhaps “5 Things Sales People Will Have to Do Differently after May 2018″! by Tim Hughes | @Timothy_Hughes | LinkedIn Regardless if you are a US based company or a European company if you sell into Europe then you have to comply with GDPR. Of course you may decided not to comply, but it’s...
by Tim Hughes | @Timothy_Hughes | LinkedIn In 1982, UK Punk Band, The Clash released a song called “Know Your Rights”, it peaked at number 43 in the charts, https://en.wikipedia.org/wiki/Know_Your_Rights It starts “This is a public service announcement…with guitars!” and then follows that we have three rights The three are: “The right not to be killed....
by Adam Gray | @AGSocialMedia | LinkedIn Once upon a time centrally conceived corporate marketing messages used to create awareness and sell products and services, but it looks like that day has passed. For all the talk about how social media has alienated people and created division…it has moved buyers much closer to their sellers...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience get an understanding for what that audience think or attitude is to social media, especially in the enterprise B2B (Business to Business) space. One...
by Tim Hughes | @Timothy_Hughes | LinkedIn Back in the 1920s when marketing was “discovered” we lived in “simpler” times. There was no internet, buyers couldn’t go on-line and do their own research. So what you did was interrupt people and told them about your product. If you interrupted them enough they might decide they...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading an article the other day, one of these “Gurus tell you what’s hot in 2018” type of articles, it was nicely laid out so each Guru gave you their opinion about the area they will sell you services in. For me it was a blatant...
by Tim Hughes | @Timothy_Hughes | LinkedIn When I talk to Marketers and I ask them how are their ABM (Account Based Marketing) Programs as well as programs to work closer to sales, the answer always is; “When I ask sales how we can help them, they just ask for an event.” Events are lazy...
by Adam Gray | @AGSocialMedia | LinkedIn It’s funny isn’t it. Every time you switch on LinkedIn you see loads of “awards dinner’ photos of people being given a trophy for the “most successful door to door vacuum cleaner salesperson in High Street Luton” or “best advert placed between 9.10 and 9.20 on a Thursday”...
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