by Alex Low | @Alexander_Low | LinkedIn In my experience, there are currently three trains of thought in the market today when discussing to what extent a business is social. We don’t need it. Our brand speaks for itself and our buyers don’t use social anyway. We are already social and are being social. Marketing...
By Andrew Ford | @AndrewFordUK Artificial intelligence is the next strong phase of technology innovation around the world. It has generated momentum in startups and established businesses, as the gold-rush across a number of sectors continues. AI will have a huge impact on a number of industries, such as health, education, transport, energy. The list...
by Adam Gray | @AGSocialMedia | LinkedIn Having spent some time working for a large software company I can tell you that customers love the idea of marketing automation. Especially the idea that you can “journey map” your customer experience and work out where the customers/prospects can be influenced in order to nudge them in...
by Adam Gray | @AGSocialMedia | LinkedIn I have written about human nature before. But I keep seeing the repeating patterns of people espousing the virtues of “the old ways”. Not because they think the old ways are good, but because they so desperately hope that if they keep saying how effective those ways still...
by Tim Hughes | @Timothy_Hughes | LinkedIn I know digital marketing hasn’t really changed that much over the last few years. For example, we changed our website, so it could be accessed via mobile. We also needed to change some of our SEO and think about social media algorithm changes. Not really that thought provoking!...
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Copyright by BoldThemes. All rights reserved.
