by Alex Low | @Alexander_Low | LinkedIn I am fortunate enough to sit on the board of the Army & Navy Club, known as The Rag. Recently I was at our annual club dinner. I don’t think the Chairman will mind me saying this; I am usually the youngest at these social gatherings by 20-30...
by Adam Gray | @AGSocialMedia | LinkedIn Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat big budgets. It involves people like you and I brazenly walking in to events with our own pull-up banners and handing out leaflets or placing stickers in...
by Ian Moyse | @IMoyse | LinkedIn Last Friday, I got a panicked call from my wife, terrified and distraught hiding under a table in a London restaurant fearing for her life. She had been looking forward to a fun family night out at the Royal Variety Show and thought she had been caught up...
by Tim Hughes | @Timothy_Hughes | LinkedIn Selling has not changed, since I started 25 years ago. What has changed is the ability to use new technologies that help us sell. For example, social media listening, LinkedIn and enterprise social networks. When I was at school, there was one BBC microcomputer, three TV channels and...
By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018. They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the...
by Adam Gray | @AGSocialMedia | LinkedIn Not planning From time to time we see organisations that have decided they want to socialise because they have an eye on the grand prize. So off they set, and they work really hard and invest a lot of time and effort…but it usually just ends-up being a...
by Tim Hughes | @Timothy_Hughes | LinkedIn I recently spoke at a sales kickoff and one of the things we try and do before speaking in front of a large audience is get an understanding for what that audience thinks about social media, especially in the enterprise B2B (business-to-business) space. One common comment we get...
by Adam Gray | @AGSocialMedia | LinkedIn We have found that there’s a very strong correlation between creating content, especially blogs, and generating inbound. We publish at least one piece of original and unique content every single day 52 weeks per year. We generate three pieces of inbound every single week day. That’s 15 per...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the end of last year, DLA co-founder Tim Hughes spoke to influencer experts Onalytica about some the key challenges facing social selling teams. He talks about the influences on his career and how he believes social selling is becoming the de facto sales technique today and into...
by Adam Gray | @AGSocialMedia | LinkedIn Over the last six months we have seen a worrying trend on social. That trend is tunnel vision. Your social media presence is so much more than LinkedIn. There’s Twitter, Facebook, YouTube, Snapchat, Instagram (and more of course). But many organisations focus on LinkedIn to the exclusion of...
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Copyright by BoldThemes. All rights reserved.
