by Tim Hughes | @Timothy_Hughes | LinkedIn A salesperson friend of mine called me up and the conversation went like this … Salesperson: They have re-organised again and I have a set of fresh accounts. Me: What a great opportunity. Salesperson: But I’ve got to ring them all up. Me: How many you got? Salesperson:...
by Tim Hughes | @Timothy_Hughes | LinkedIn Somebody recently told me about their social media campaign and how it “did nothing”. And I’m sure there are many such campaigns. So how do you (with few followers) create a campaign that people interact with or better still generates meetings. First and foremost, you need good content....
by Tim Hughes | @Timothy_Hughes | LinkedIn The CEB research figures show that people are 57% of the way through the buying process by the time they contact a sales person. If you think about it, we all go on-line and research the products we buy from cars to multimillion enterprise systems. In fact, the...
by Adam Gray | @AGSocialMedia | LinkedIn It’s early on a Saturday morning, the family are all still asleep, so I’m checking messages and I come across a video clip of Gary V that Tim has drawn my attention to: “Innovate or die”. Gary is talking about why Toys-R-Us has gone bankrupt and he said...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading a LinkedIn post (in fact several) by my friend Patrick Kitchell where he made the following statement. “I for one will ask for my personal data the first day of GDPR”. This got me thinking and now it’s something I will certainly be doing. Will your...
In this Tim Talks video, Digital Leadership Associates co-founder Tim Hughes discusses the opportunities and risks of AI in the work place with Neill Horie (@NeillHorie) and DLA’s AI expert, Katie King @katieeking. In the conversation they share ideas on how AI will impact an organisation. For example, how AI can be a unifying technology...
by Tim Hughes | @Timothy_Hughes | LinkedIn While sitting in the speaker lounge at the recent sales hacker conference, there was a conversation that I see many times on-line and off-line. It usually revolves around the fact that people think that “social selling means selling over social”. Put it another way, somebody sends you a...
by Tim Hughes | @Timothy_Hughes | LinkedIn We were called in to see a prospective customer the other week by the marketing director and were told we needed to meet the marketing manager. “I don’t know why you are here really” said the marketing manager, “we are already social selling!” “Are you?” was my reply....
by Tim Hughes | @Timothy_Hughes | LinkedIn The other day I read an article where the person used the term “content shock”. I had no idea what this was so I had to Google it. Content shock is the position where there is so much content, that it’s a waste of time creating it. So...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was at a conference the other week, where there was a presentation about how sales people can use manipulative techniques to get people to open emails. Let’s think about that for a second. You are going to spend time and effort thinking about how you can manipulate...
Copyright by BoldThemes. All rights reserved.
Copyright by BoldThemes. All rights reserved.
