by Stephen Sumner | @st3ph3n6 | LinkedIn Notes for the ‘Healthcare Industry’ – How NOT to run a Social Media Strategy? I don’t know when you last went to see your Doctor, or to see a Consultant at your hospital, but when I go to see mine a significant part of those meetings is based on...
by Tim Hughes | @Timothy_Hughes | LinkedIn We talk with many, many companies and the one thing they have in common is that they are scared. The world has changed, we have been using mobile phones for many years now. Apps like Uber, Shazam, Facebook etc unheard of ten years ago are now used by...
by Tim Hughes | @Timothy_Hughes | LinkedIn “We are the biggest”, “we are market leader”, “we are something or other in the Gartner magic square” are claims that people make all the time. And, do you know what, I and nobody else cares. In our lives we have all seen companies make claims and counter...
by Tim Hughes | @Timothy_Hughes | LinkedIn Thanks to Philip Hesketh (@PhilipJHesketh | LinkedIn) for his contribution in writing this piece. I’ve written before about how to prospect with Social Selling, and I wanted to update you on some of the work we are doing with companies to transform to Social only prospecting. The objective is...
by Tim Hughes | @Timothy_Hughes | LinkedIn Being as I know something about social selling I always chuckle when I read articles on what people think it is. Especially from people that don’t know what social selling, or guess what social selling is. Today I read an article from a highly respectable, multiple book written,...
by Tim Hughes | @Timothy_Hughes | LinkedIn Dick Rowe was the man who famously turned down The Beatles. His job was to spot and select talent for the Decca Record Label, one of the big record labels of the day He famously said to Brian Epstein, The Beatles Manager after their audition, “Guitar groups are...
by Tim Hughes | @Timothy_Hughes | LinkedIn Before we start, I should point out that this blog is about Business to Business (B2B) Influencer Marketing and not Business to Consumer (B2C) Influencer Marketing. Many articles have been written about Influencer Marketing, here at Digital Leadership Associates (DLA) www.DLAignite.com we have written a fair few over...
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