by Tim Hughes | @Timothy_Hughes | LinkedIn There is a constant discussion between earned and paid media and the difference, so what is earned and paid media? Earned media, is for the marketing department, with an audience (not followers, that is different), people that are listening to what you are saying. That audience probably engage,...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the old days if we wanted to buy something, you called up a company and 3 days later a brochure would appear in the post. Now, as buyers we have access to instant data, if we want to know something we Google it. As part of the...
by Tim Hughes | @Timothy_Hughes | LinkedIn Unless you have been on the planet Zog, you are probably aware of the Thai Football team and their coach that got stuck in the caves. While Elon Musk was not in the end required to help he did get involved and sent some engineers. All kicked off...
by Adam Gray | @AGSocialMedia | LinkedIn England is a very patriotic country, we have the Royal Family, we have Elgar’s music, we have Bake-Off and we have a national football team who we love very much, but are galant losers. Galant? Yes, look at their recent performance. Losers? For sure (the England team hasn’t won a...
by Adam Gray | @AGSocialMedia | LinkedIn As you may know Digital Leadership Associates is expanding globally. We are signing resellers in most markets and then flying over to spend some time on boarding them to make sure that they understand exactly what they need to do to roll-out our social programmes in each territory....
by Tim Hughes | @Timothy_Hughes | LinkedIn I’ve just seen a Tweet from Tiffani Bova, below, where she talks about some MITSloan research where she mentions the 4 pillars of digital innovation success, which are: Employee experience Customer experience Finance New operation models What I found interesting about this, is that there is one thing...
by Adam Gray | @AGSocialMedia | LinkedIn There’s a huge amount of data in circulation showing that a many small businesses fail in the early years – 20% in the first year and 50% by year 5. There’s also lots of stats showing that big businesses also fail – 50% of the Fortune 500 have...
by Tim Hughes | @Timothy_Hughes | LinkedIn Social Media over the last two years has jumped from Marketing to Sales to customer service to HR to Procurement to Supply Chain and it’s now jumped to Finance. In fact social media is now used throughout the business. Why is this? More than 4.1 billion people are...
by Adam Gray | @AGSocialMedia | LinkedIn Fairly often in our travels we see organisations that have a sign-off/governance/approvals structure which precludes even the best people from being social…so why is this? Typically a new engagement for Digital Leadership Associates begins with us setting the scene for clients. We talk about how the buying process...
by Tim Hughes | @Timothy_Hughes | LinkedIn I’m pleased to announce the Digital Leadership Associates (DLA) www.social-experts.net are coming out with a new service that will completely disrupt the driving lessons market world-wide. That’s right, we are going into the driving lesson business. What we will be offering is driving training through webinar and CBT (computer...
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