by Tim Hughes | @Timothy_Hughes | LinkedIn It’s two years since Adam and I started Digital Leadership Associates (DLA) www.social-experts.net and everyday we are achieving our purpose, which is to change the world. I was very lucky to work on a sales transformation at my last company where we took 2,000 sales people and 2,000 pre-sales...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at Digital Leadership Associates (DLA) www.social-experts.net you are probably aware that we run strategy sessions for companies so that the Board (as we say in the UK) or the C-Suite (in the US) understand social. This isn’t a Twitter lesson for CEOs, this is a day (or two...
by Adam Gray | @AGSocialMedia | LinkedIn Social media creates an amazing opportunity to reshape how we, our businesses and our whole industries operate. Social media creates a level playing field where our visibility is governed not by the depth of our pockets but by the depth of our knowledge. You don’t believe me consider...
by Adam Gray | @AGSocialMedia | LinkedIn This week our good friend Simon Kemp came out with his “state of the nation” report – 2018 Q4 Global Digital Statshot which for us is a fantastic tool to see how the macro shifts in behaviour influence what we and our clients do at a more micro...
by Tim Hughes | @Timothy_Hughes | LinkedIn In our research for the book Smarketing https://amzn.to/2u8e94f we looked at the current state of sales and marketing and the way that the empowered buyer was changing and impacting on those traditional roles. Before we dive into this it’s worth saying that sales and marketing has been on a...
by Tim Hughes | @Timothy_Hughes | LinkedIn In the old days, what I mean by that is pre-internet we had a different why they we bought things and we marketed or sold differently, didn’t we? There was Advertising. As we didn’t have the connected economy, the only way people would find out about your products...
by Adam Gray | @AGSocialMedia | LinkedIn When I was writing my first book Brilliant Social Media (Pub Pearson) I had a bit of time on my hands and needed to do some research around the structure of networks and how to map them. Thankfully at that point the online learning portals Coursera and EDx...
by Adam Gray | @AGSocialMedia | LinkedIn This week we kicked-off a programme with a new client and we ran a strategy day with them. During this we delved in to what their aspirations were and how committed they were to make these aspirations a reality and what the challenges might be in bringing this vision...
by Adam Gray | @AGSocialMedia | LinkedIn …perhaps I’m just cynical. Perhaps I’m old and cynical! As I get older I seem to get more intolerant of bulls&*t! It seems everywhere I turn there are experts coming to the fore preaching about how their view of the world is the one that we all need...
by Tim Hughes | @Timothy_Hughes | LinkedIn Often we talk to people about social media, Twitter, Facebook, LinkedIn, Instagram and internal social such as Slack, Chatter, Yammer etc. People talk about them tactically, it’s all about arranging for your mates to meet at the pub, cat photos or taking photos of your lunch. Has anything...
Copyright by BoldThemes. All rights reserved.
Copyright by BoldThemes. All rights reserved.
