by Adam Gray | @AGSocialMedia | LinkedIn Okay, I admit it. I am a geek. A closet geek perhaps, but a geek nonetheless. When I was writing my first book I studied everything that I could find about social media analysis, network mapping and measurement. I even went as far as to study statistics via...
by Adam Gray | @AGSocialMedia | LinkedIn If you sell low priced things to junior people within an organisation then actually you don’t need to bother about your personal brand. What you do is probably pretty transactional and the buyer might not really care about doing too much due diligence. The further up within an...
by Adam Gray | @AGSocialMedia | LinkedIn We speak to lots of organisations that “help” their clients embrace social media. I use the word “help” in quotes because if you help someone (or a business) what you do is make a difference and so often that isn’t the case. The two types of organisations we...
by Tim Hughes | @Timothy_Hughes | LinkedIn Want to sell more than your competition and have more market share? Here’s how you do that. Do a competitive analysis between you and your competition. Chalk up the amount you are spending on marketing and the number of salespeople you have. Now you will probably have to...
by Tim Hughes | @Timothy_Hughes | LinkedIn We’ve all seen posts like this on social, about how many miles you have flown, how many countries you have visited and how many air miles you have earned and do you know what? I’m not impressed and I would have thought your customers, Board of Directors, Stakeholders...
by Tim Hughes | @Timothy_Hughes | LinkedIn In our book “Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing” Adam Gray and I provide a Blue Print for the merger for Sales and Marketing. While people often see that this is about people and process (which we cover in our book, available on...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was in a customer meeting with my co-founder Adam Gray the other day and Adam tells a story. There is a 100 meters sprint, lined up are Usain Bolt, Linford Christie, Florence Griffith-Joyner, Tyson Gay, Donovan Bailey, Christine Arron and you. The gun is fired and 10 seconds...
by Tim Hughes | @Timothy_Hughes | LinkedIn Once upon a time social media was something that was kept in the corner in marketing, somebody tweeted on it, every now and again. People dabbled a bit on Linkedin and Facebook, but it wasn’t really central to what marketing did. People pretty much forgot about it. People...
by Tim Hughes | @Timothy_Hughes | LinkedIn Today we are teaching blogging to a companies Sales and Marketing people. One of them sells “security” so here is my blog example. We always write blogs at the same time our students do, you always need to lead by example. Here goes …. How many times have...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam Gray my business partner and I were on the phone last night to a CEO and it was a stark reminder of the chill that is rolling across business. Now while many of you readers will know us as London based, which is true. But what you...
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Copyright by BoldThemes. All rights reserved.
