by Tim Hughes | @Timothy_Hughes | LinkedIn In his book “Obliquity” John Kay points out that actually objectives are a waste of time, what do I mean? If we go back to 1940, Prime Minister Churchill stood up in the UK Parliament and said that the United Kingdom would be victorious. Which was a goal,...
by Tim Hughes | @Timothy_Hughes | LinkedIn According to research from Genpac two thirds of Digital Transformations will fail. https://www.consultancy.uk/news/2656/two-thirds-of-digital-transformation-projects-fail Must admit, I thought they must have got that wrong. Having been around during the dot.com boom, I remember saying then (on the basis most IT projects fail or don’t meet expectation) “why would a...
by Tim Hughes | @Timothy_Hughes | LinkedIn In this blog we are going to talk about how you as an organisation can use social to run your business as well as give you 10 tips on how to make using social in your organisation a success. Using social to run your business has become more...
by Adam Gray | @AGSocialMedia | LinkedIn The other day we were running a two day “training” session for a new client and at lunch on the first day the client said that they were concerned that the training wasn’t effective, that it lacked energy, and that the pace was too slow. In short, the...
by Adam Gray | @AGSocialMedia | LinkedIn Before I get in to the meat of this blog, let me just run a few facts past you. These are facts that you already know, but nonetheless it’s a good idea to be on the same page: 2008 Barack Obama was elected President of the United Staes...
by Tim Hughes | @Timothy_Hughes | LinkedIn Kodak designed the first digital camera, but they were so terrified that this would cannibalise their business that they hid it in a cupboard. Myspace didn’t seem to grasp that social media is ever evolving as it matures, more people use it etc. Nokia actually had iPhone like...
by Alex Low | @Alexander_Low | LinkedIn Innovate or Die. Really? Every day someone is being disrupted. Every day something is being heralded as innovation. Disruption always seems to carry a negative connotation, yet I don’t believe this always has to be the case. – I like this definition below : Yes, your journey to...
by Tim Hughes | @Timothy_Hughes | LinkedIn Adam and I had a conversation with a “named” Management Consultancy in the early days of DLA. The problem, it was explained was that there was a Digital Transformation land grab. The size of the prize? These deals averaged $1 Billion each. Note that is Billion and not...
by Tim Hughes | @Timothy_Hughes | LinkedIn Unless you have been on the planet Zog, you are probably aware of the Thai Football team and their coach that got stuck in the caves. While Elon Musk was not in the end required to help he did get involved and sent some engineers. All kicked off...
by Adam Gray | @AGSocialMedia | LinkedIn England is a very patriotic country, we have the Royal Family, we have Elgar’s music, we have Bake-Off and we have a national football team who we love very much, but are galant losers. Galant? Yes, look at their recent performance. Losers? For sure (the England team hasn’t won a...
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