Our content-strategy expert Peter Springett has just relocated to Berlin. In this article he posts his first impressions of life in the German capital and the business opportunities around the city. By Peter Springett | @PeterSpringett Someone once described Berlin as the largest collection of villages in the world. And they were probably right. I’ve...
By Peter Springett | @PeterSpringett How much further can you take curation? Walking through Prenzlauer Berg, a fancy district of Berlin, we passed one of the new wave of cooking shops that ‘curates’ food and recipes. Step inside and you’re confronted by dozens of stands, each displaying the recipe and ingredients for everything from pumpkin...
By Peter Springett | @PeterSpringett Where’s Tony Stark when you need him? Or Professor X? If you’re a fan of action movies, you’ll know them respectively as the mentor-figures in the Marvel and X-Men franchises. And both come to mind when it comes to unlocking the creativity of your employees. Why do you need a...
By Peter Springett | @PeterSpringett Can’t write a blog? Yes, you can. Most of us already have the raw skills to draft a blog. Look at the caption you just wrote for a holiday photo on social media. Or that online argument about the new manager for your football (soccer) team. Facebook is often the...
by Adam Gray | @AGSocialMedia | LinkedIn We’ve been going just over a year and we have written 200 blogs (in fact we’ve written a fair few more than that as we have many unpublished blogs that will gradually go-out over the next few weeks (and we’ve written a few for clients too). I’m incredibly...
By Peter Springett | @PeterSpringett Predictions are always risky. But I’ve noticed three emerging trends that will steer content production and content marketing in 2018. They differ in many ways, but there’s one overriding theme: content teams and their leaders need a rich blend of communication and technology skills. At DLA we call this the...
by Tim Hughes | @Timothy_Hughes | LinkedIn At the recent Elevate conference in Copenhagen Gary Vee talked about that we are all trading attention. He goes onto say, “before you tell somebody how great your SaaS product is, your trampoline business, your poster company, we are all trading attention ..” His point is that attention...
by Adam Gray | @AGSocialMedia | LinkedIn We have found that there’s a very strong correlation between creating content, especially blogs, and generating inbound. We publish at least one piece of original and unique content every single day 52 weeks per year. We generate three pieces of inbound every single week day. That’s 15 per...
By Peter Springett | @PeterSpringett A long time ago, at a university far, far away, I used to do a lot of running. I never quite made the national finals at my fastest distance (800m). But I could hold my own in a field of county or regional athletes. On the verge of breaking into...
by Tim Hughes | @Timothy_Hughes | LinkedIn In this blog, I’m going to take you through some context of what DLA is all about and why, how we go about marketing, how we generate content and inbound our ROI (return on Investment). When Adam Gray and I started Digital leadership Associates (DLA) www.social-experts.com some 20...
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