by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading an article the other day, one of these “Gurus tell you what’s hot in 2018” type of articles, it was nicely laid out so each Guru gave you their opinion about the area they will sell you services in. For me it was a blatant...
by Adam Gray | @AGSocialMedia | LinkedIn Since Donald Trump became the President of the United States of America one of the very great (depending on how you look at it) strengths/weaknesses/problems of social media has become incredibly obvious. We work with organisations that want to deploy social media as a tool to raise awareness,...
by Alex Low | @Alexander_Low | LinkedIn So what. No one cares. I mean really no one cares; apart from the PR team as they have something to write about. And the team who all pat each other on the back. No one ever bought a service or product in the b2b market just because...
By Peter Springett | @PeterSpringett Most of us already have the raw skills to draft a blog, even if we’re yet to find our voice. Look at the caption you just wrote for a holiday photo on Facebook. Or that online argument about the new manager for your soccer team. Facebook is often the place...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was reading an article the other day which came up with a load of new-fangled ways of creating content, measure this and measure that …. these are all things that will delay creating content as you will measure so many things, that nothing will happen. I heard...
by Tim Hughes | @Timothy_Hughes | LinkedIn As part of our Social Selling / Employee Advocacy program here at Digital Leadership Associates we teach people how to blog. Blogging is a great way for sales people and employees to demonstrate they are “experts”. We know that any buyer that is looking for an expert to solve their...
by Tim Hughes | @Timothy_Hughes | LinkedIn As part of our social selling program we teach people how to create content. Teach is the wrong word really, we empower, but that is a blog for another day, so here are the common excuses we get .. I’m not a good writer I don’t have time...
by Adam Gray | @AGSocialMedia | LinkedIn On the 11th July 2016 we published our first blog, however we didn’t begin programmatic blogging until December 2016 when we started publishing at the rate of about once per week. Over the last 18 months we have gradually ratcheted-up the frequency and to date we have published...
by Tim Hughes | @Timothy_Hughes | LinkedIn On 1st September 2018 it will be the second year anniversary of Digital Leadership Associates (DLA) www.social-experts.net. Adam and I often say that here at DLA we are that start-up that was 25 years in the making. That is, DLA is the collective experiences of Adam and I,...
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we are lucky enough to work with some fantastic companies. Some of those companies have truly outstanding people working for them, but mostly they all have a fear of creating content. Recently my daughter was away on a summer course for theatre arts (close...
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