by Adam Gray | @AGSocialMedia | LinkedIn Let me explain… At Digital Leadership Associates we believe that “social” is the transformational technology of our age, we believe that many of the world’s most successful companies don’t “happen to be good at social as well as being successful” but that they are successful exactly BECAUSE they...
by Tim Hughes | @Timothy_Hughes | LinkedIn You want a blog to go viral on LinkedIn right? It’s pretty simple follow these rules : You need to pick a controversial subject such as cold calling and social selling. This week you put out an article saying that cold calling is dead and then in two...
by Tim Hughes | @Timothy_Hughes | LinkedIn There are two ways to prospect on Social and we coach and mentor for both. No different from legacy selling methods there is an instant prospect (as per cold calling) and there is the nurture (not provided by cold calling) in fact only this week I spoke to...
by Tim Hughes | @Timothy_Hughes | LinkedIn I often get asked by sales people, when we teach them to blog “what can we write about” so here are 10 suggestions. Customer meetings – When you write up a customer meeting to post to the CRM you can also modify this to create a blog. “Obviously”...
by Adam Gray | @AGSocialMedia | LinkedIn As Eric Schmidt once announced “now there is more data created in two days than there was from the beginning of human history through to 2003”…as it turns out the quote may or may not be accurate, but one thing we know is that there is no shortage...
by Tim Hughes | @Timothy_Hughes | LinkedIn Here at Digital Leadership Associates (DLA) www.social-experts.net if you are a regular reader you know that we are big users of content marketing. Yesterday, the company being only 20 months round and we published our 400th blog. Why? Because it creates us 3 pieces of inbound every day. We don’t,...
by Adam Gray | @AGSocialMedia | LinkedIn Let me begin by saying I am not an SEO expert. I understand the basics of SEO and I understand that it’s a science the requires a lot of study to master. I also understand that there are ways of sidestepping this study and ongoing work by using...
If you didn’t know, here at Digital Leadership Associates (DLA) www.social-experts.net we run a Podcast called #TimTalks. Simple format, our CEO (that’s me, Tim Hughes) interviews somebody for 20 minutes. Key thing is that subject matter has to be educational, there are no sales pitches. You invest 20 mins of your time and walk away with...
by Adam Gray | @AGSocialMedia | LinkedIn When I was writing my first book Brilliant Social Media (Pub Pearson) I had a bit of time on my hands and needed to do some research around the structure of networks and how to map them. Thankfully at that point the online learning portals Coursera and EDx...
by Adam Gray | @AGSocialMedia | LinkedIn This week we kicked-off a programme with a new client and we ran a strategy day with them. During this we delved in to what their aspirations were and how committed they were to make these aspirations a reality and what the challenges might be in bringing this vision...
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