by Adam Gray | @AGSocialMedia | LinkedIn Well, actually I wouldn’t personally, but we have as a company. Digital Leadership Associates is just over 2 years old and today we published our 500th blog on our site www.social-experts.net/blog and I personally think this is quite an achievement. Well, 500 blogs is not altogether true… in...
If you didn’t know, here at Digital Leadership Associates (DLA) www.social-experts.net we run a Podcast called #TimTalks. Simple format, our CEO (that’s me, Tim Hughes) interviews somebody for 20 minutes. Key thing is that subject matter has to be educational, there are no sales pitches. You invest 20 mins of your time and walk away with...
by Adam Gray | @AGSocialMedia | LinkedIn When I was writing my first book Brilliant Social Media (Pub Pearson) I had a bit of time on my hands and needed to do some research around the structure of networks and how to map them. Thankfully at that point the online learning portals Coursera and EDx...
Guest Post written by Stuart Cooke, Digital Marketing Manager at Irishparcels.ie Believe it or not, a successful social media strategy is achieved with one core element, and that is excellent social media writing skills. As a business, it can be tricky to navigate writing for social media. It’s all too easy to come off as...
by Adam Gray | @AGSocialMedia | LinkedIn Firstly, let me say that there is a place for professionally shot video content. It can make you look more credible and more polished, but…there is a place for handheld selfie videos too. The problem, always, with professionally shot video is that it absolves people of the responsibility...
by Adam Gray | @AGSocialMedia | LinkedIn Any of you who follow me on Linkedin will know that I post pretty often. I comment and share a lot, but at least twice each week I post either a video or an article or something which highlights a point I want to discuss at the time....
by Tim Hughes | @Timothy_Hughes | LinkedIn A large “household name” company has a conference in January. As they are a large company I’m connected to more than one person who works there. Why do I know they have a conference? Because all the employees are telling me about it. My news feed is all...
by Adam Gray | @AGSocialMedia | LinkedIn My business partner Tim Hughes sent me the following article the other day asking me to make comment on it. https://www.marketingprofs.com/charts/2019/40388/why-consumers-click-on-paid-search-ads As the title suggests, it asks the question “why do consumers click on paid search ads?” So, does it answer this question? Well if you get an...
by Adam Gray | @AGSocialMedia | LinkedIn Do you remember the old Bullworker adverts…or the Kirby vacuum cleaner ones…or even the elevator shoes ones? Of course you do. They painted a picture of how great things would be if you invested in their products. For me, there are two interesting points from those old ads...
by Tim Hughes | @Timothy_Hughes | LinkedIn My LinkedIn feed fills up more by the day of people pushing there company and corporate rubbish. Now I need to be honest here, I really don’t care. I don’t care you are currently number one, I don’t care where you are on the Gartner what ever it’s...
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