Digital Transformation Archives - Page 6 of 8

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Artificial Intelligence Business Advice & Risk Customer Experience Digital Marketing Digital Transformation General

Technology advances with baby steps. Disruption doesn’t happen Overnight

2019-03-08 10:03

by Tim Hughes | @Timothy_Hughes | LinkedIn Technology advances with baby steps. Disruption doesn’t happen over night. The electric light we are used to, is based on the gas light. The only additional change is the room switch. Gas lights were switched on at the base of the light. The first electric lights did the...

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Customer Experience Digital Transformation General Sales

What Next After Your Sales Transformation?

2019-04-01 8:04

by Tim Hughes | @Timothy_Hughes | LinkedIn Like many companies you have “grasped the nettle” and transformed your sales department. Leaving behind the inefficiency of legacy sales methods was as an obvious choice. After all, the inflation of calling 60, then 80, then 100, then 120 people to get the same result shows you there...

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Digital Transformation General

You Cannot Have Digital Transformation unless you can Measure It!

2019-05-15 8:05

by Tim Hughes | @Timothy_Hughes | LinkedIn Where are we on our Digital Transformation? It’s a common question people ask, where are we on our digital transformation? How do we compare from a digital prospective to our competition? We have just spent money on a Social Selling Program have we seen mindset change? Are our...

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Business Advice & Risk Digital Transformation General

Taking action often equals success.

2019-04-15 8:04

by Adam Gray | @AGSocialMedia | LinkedIn We often talk about how success in social media (in all of it’s tasks) is usually defined by whether or not one actually does things. We come from a culture where failure is often seen as something fatal. “I don’t want to make a mistake” is seen as...

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Digital Marketing Digital Transformation General Influencers

How to Measure Influence for Influencer Marketing

2019-05-01 16:05

by Tim Hughes | @Timothy_Hughes | LinkedIn Before we start, I should point out that this blog is about Business to Business (B2B) Influencer Marketing and not Business to Consumer (B2C) Influencer Marketing. Many articles have been written about Influencer Marketing, here at Digital Leadership Associates (DLA) www.DLAignite.com we have written a fair few over...

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Digital Transformation General

We are the Biggest – And Why I Don’t Care!

2019-05-09 9:05

by Tim Hughes | @Timothy_Hughes | LinkedIn “We are the biggest”, “we are market leader”, “we are something or other in the Gartner magic square” are claims that people make all the time. And, do you know what, I and nobody else cares. In our lives we have all seen companies make claims and counter...

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Digital Marketing Digital Transformation General Sales

Thought Leaders or Old Ideas Rehashed?

2019-05-22 7:05

by Tim Hughes | @Timothy_Hughes | LinkedIn I recently appeared on a list of Sales Thought Leaders and it got me thinking about what is thought leadership? I’m always grateful at appearing on these lists I don’t appear on them all, not friends with all the right people I guess. I’m not afraid to write...

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Business Advice & Risk Digital Transformation General

How Do we Measure Our Employees Digital Skills as Part of our Digital Transformation?

2019-05-31 7:05

by Tim Hughes | @Timothy_Hughes | LinkedIn It’s a great question. So many times we see people embarking on digital transformation and really it’s an IT change or a systems change. We take our old accounting system or our old CRM or our old human resources system and buy a new cloud one and somehow...

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Digital Transformation General Marketing Pipeline Sales

Knock, knock. Who’s there? – A Sales and Marketing Strategy That Works Today

2019-05-29 8:05

by Tim Hughes | @Timothy_Hughes | LinkedIn I have laugh about some of the blogs I see by some of the “sales gurus” out there. I do understand that when you work for yourself you will want to appeal to as many people as you can, I guess. You have to put food on the...

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Customer Experience Digital Marketing Digital Transformation General Marketing

The Business Case for NOT Doing Exhibitions

2019-06-12 15:06

by Tim Hughes | @Timothy_Hughes | LinkedIn The other week I attended an exhibition at the ExCel centre in London, I was interested in how this would play out. When I started in sales some 25 years ago, I could see the need for exhibitions. After all, this was pre-internet, where else was a person...

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Technology advances with baby steps. Disruption doesn’t happen Overnight

The Business Case for NOT Doing Exhibitions

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June 20, 2020The Importance Of Salespeople Blogging in Times of Adversity

June 8, 2020How Covid19 Changed The Modern Buyer and Changed Sales and Marketing

May 29, 2020Why This Management Consultancy Chose Social Selling

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