by Tim Hughes | @Timothy_Hughes | LinkedIn I was talking with a customer the other day and they said, “you know people go through 4 steps as part of their social media journey?” I was amazed so I got her to explain. The first step on a companies social media journey is to employ the...
by Tim Hughes | @Timothy_Hughes | LinkedIn In this blog we are going to talk about how you as an organisation can use social to run your business as well as give you 10 tips on how to make using social in your organisation a success. Using social to run your business has become more...
…is not common practice. by Adam Gray | @AGSocialMedia | LinkedIn Since I started working in the social media field (over a decade ago) one thing hasn’t changed. Our hunger to use social networks. Landscape In this last decade, every few months a new series of infographics, stats and research would be announced with a...
by Alex Low | @Alexander_Low | LinkedIn Unless you have been living under a rock, you cannot have failed to seen the video of Google Duplex AI assistant booking the hair appointment with a real person on the other end of the phone – quite staggering when you think about it. For those of you...
by Tim Hughes | @Timothy_Hughes | LinkedIn Kodak designed the first digital camera, but they were so terrified that this would cannibalise their business that they hid it in a cupboard. Â Myspace didn’t seem to grasp that social media is ever evolving as it matures, more people use it etc. Â Nokia actually had iPhone like...
by Tim Hughes | @Timothy_Hughes | LinkedIn Last week I had the chance to sit down with Retail expert David Edwards, https://www.linkedin.com/in/davidedwards/ If you don’t know David he lives and breaths Retail and especially the connection between manufacturers and retail. My generation, Generation X (and this is a sweeping generalisation), had their brand loyalty driven by...
by Adam Gray | @AGSocialMedia | LinkedIn I have written about this before, but it is one of my “big things”… A friend of mine said “this is simple…but simple and easy are not the same thing” and that’s so true of becoming social. Social as an individual or social as an organisation are really...
by Tim Hughes | @Timothy_Hughes | LinkedIn The World Cup is one of the biggest (if not the biggest) sporting event in the world In Australia the company that provided the streaming of the events had some problems providing the service. So where did people go to complain? Social Media of course. It has now...
by Tim Hughes | @Timothy_Hughes | LinkedIn I remember when I started in sales some 25 years ago.  Buyers were painted as some mystical being that could make life or death decisions in some opaque way.  Like the Roman term Pollice Verso (or verso pollice), a Latin phrase meaning “with a turned thumb“, that is used...
by Tim Hughes | @Timothy_Hughes | LinkedIn Writing as a Generation X person, I see many other Baby Boomers and Generation X people make assumptions in the realm of sales and marketing as if the world hasn’t changed. Great example is yesterday when some research came out saying that people are 70% of the way...
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