by Ian Moyse | @IMoyse | LinkedIn People Outside the sector often ask me how and where to use Social Media platforms and what’s the point? Why should I care about my personal Social BIO, why should I bother to create content or even take part? ‘Hey, I don’t want to share what the latest sandwich...
by Tim Hughes | @Timothy_Hughes | LinkedIn As we approach our two year anniversary as a business, as CEO, I’m starting to reflect on the business since we started. I’ve just come off a webinar on what it’s like to run a global business. Can you imagine that, I run a global business and I...
by Adam Gray | @AGSocialMedia | LinkedIn As you may know Digital Leadership Associates is expanding globally. We are signing resellers in most markets and then flying over to spend some time on boarding them to make sure that they understand exactly what they need to do to roll-out our social programmes in each territory....
by Adam Gray | @AGSocialMedia | LinkedIn It’s an old saying, but a very true one. As you are probably aware, we (Digital Leadership Associates) are in the social space and one of our most successful offerings is our 12 week social selling programme. It is based on CEO & Co-Founder Tim Hughes’s social selling...
by Adam Gray | @AGSocialMedia | LinkedIn At Digital Leadership Associates we have always believed that advertising is a bad thing. It may deliver short-term clicks…but long-term a more stable and value based way of promoting your products and services is needed. So we come from a place of not offering advertising to our clients,...
by Tim Hughes | @Timothy_Hughes | LinkedIn Social Media over the last two years has jumped from Marketing to Sales to customer service to HR to Procurement to Supply Chain and it’s now jumped to Finance. In fact social media is now used throughout the business. Why is this? More than 4.1 billion people are...
by Adam Gray | @AGSocialMedia | LinkedIn Nothing, is probably what you’re thinking! Because what relevance has a 5000 year old monument got to today’s digital world. On the face of it, very little but as I was driving past Stonehenge the other day I was blown away by the vision and purpose of the...
by Tim Hughes | @Timothy_Hughes | LinkedIn One of the things that fascinates me is the way that other companies market themselves. In many cases there is an almost Orwellian (George Orwell wrote the book 1984) use of doublespeak. Here at Digital Leadership Associates www.social-experts.net we “eat our own dog food” or “drink out own champagne” which...
by Tim Hughes | @Timothy_Hughes | LinkedIn We have written about B2B influencer marketing several times, I’ve also written about it in my book “Social Selling – Influencing Buyers and Changemakers” available on Amazon. This article is about a recent fail we have seen in the Influencer Marketing arena. Please read on there are clear learnings...
by Adam Gray | @AGSocialMedia | LinkedIn As you know, we at Digital Leadership Associates www.social-experts.net are a small business. We “compete” with organisations that are many times bigger than us in terms of headcount and how long they’ve been established. Yet, despite this, we have a much bigger footprint on the social networks. We are...
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