by Tim Hughes | @Timothy_Hughes | LinkedIn Col Ernest Swinton, https://en.wikipedia.org/wiki/Ernest_Swinton who is Alex Low’s https://www.linkedin.com/in/alexanderlow/ great great great uncle played a part in the development and adoption of the tank during the First World War. Late in 1917, after 400 British tanks had, with modest success, lumbered across the German lines at the battle of Cambrai, there was a radical...
by Adam Gray | @AGSocialMedia | LinkedIn As Eric Schmidt once announced “now there is more data created in two days than there was from the beginning of human history through to 2003”…as it turns out the quote may or may not be accurate, but one thing we know is that there is no shortage...
by Adam Gray | @AGSocialMedia | LinkedIn This week our good friend Simon Kemp came out with his “state of the nation” report – 2018 Q4 Global Digital Statshot which for us is a fantastic tool to see how the macro shifts in behaviour influence what we and our clients do at a more micro...
by Tim Hughes | @Timothy_Hughes | LinkedIn Based on the Box flywheel as outlined in the book “Lost and Founder” by Rand Fishkin. I’ve written before about people over complicating Marketing theory, not sure why but I guess it’s so you get scared, panic and you hire them. Marketing isn’t that difficult and this is where...
by Adam Gray | @AGSocialMedia | LinkedIn So, if you have clicked through from my previous “rant” about my book parody then hello and welcome back, if you haven’t, you might want to read it here. So, how can this be an easy problem to solve. Well, the theory goes like this… People buy from...
by Tim Hughes | @Timothy_Hughes | LinkedIn Recruiting is difficult in a strong or weak market, but recruitment is changing. Gone are the days where you could put job ads out on Twitter and pray or use recruitment consultants. Apart from the expense, it’s unlikely you are getting the coverage you need to source the best...
by Adam Gray | @AGSocialMedia | LinkedIn We speak to lots of organisations that “help” their clients embrace social media. I use the word “help” in quotes because if you help someone (or a business) what you do is make a difference and so often that isn’t the case. The two types of organisations we...
by Adam Gray | @AGSocialMedia | LinkedIn Okay, I admit it. I am a geek. A closet geek perhaps, but a geek nonetheless. When I was writing my first book I studied everything that I could find about social media analysis, network mapping and measurement. I even went as far as to study statistics via...
by Adam Gray | @AGSocialMedia | LinkedIn As Winston Churchill once said “I’m sorry I wrote you a long letter but I didn’t have time to write a short one” so I apologise about the fact that this is a 1000 word article rather than a 400 word one. I have been in business for...
by Tim Hughes | @Timothy_Hughes | LinkedIn Why? Because sales is the catalyst driving change at today’s best companies. Ever since I started in sales 25 years ago there has been one constant. Change. I’ve always wondered if I should change my job title on my business card from “Sales Executive” to “Change Maker”....
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