by Adam Gray | @AGSocialMedia | LinkedIn Today, I’m looking out of my home office window at 1/2 foot of snow and a blizzard blowing. Despite the fact I have a 4WD car I would get stuck if I tried to go any distance. I was thinking about how this “interruption” to business could have...
by Adam Gray | @AGSocialMedia | LinkedIn Social media is here. 3,500,000,000 use social media regularly. 57% of the buying process is complete before the seller even knows that they buyer is buying. 80% of job vacancies are now filled via LinkedIn…these stats (and many more) have been in the public domain for a long...
by Tim Hughes | @Timothy_Hughes | LinkedIn I was called into talk with a customer the other day. The conversation started in a very guarded way but it soon became obvious they had been burned by many a “digital marketing agency”. Well every “old school” PR agency and advertising agency has rebranded itself as a...
by Adam Gray | @AGSocialMedia | LinkedIn When I first moved from “digital marketing” so social media, some 10 years ago I had a successful design agency catering for SME businesses, and selling social media to these organisations seemed like the obvious next step in my development. These are small (less than 500 staff) agile...
by Tim Hughes | @Timothy_Hughes | LinkedIn Yes, accountants are jumping on the sales guru bandwagon! If you think about it, it makes sense, accountants run businesses and many large companies will be audited by accountants so why would’t they transform your sales team? As you can imagine that in these roles they have the...
by Adam Gray | @AGSocialMedia | LinkedIn For the last 18 months we have been working with some fantastic companies, helping them to embrace Social Selling amongst their sales teams. It’s interesting really how we are developing our business…having found a distributor in North America, and about to do the same in Australasia…and looking for...
by Alex Low | @Alexander_Low | LinkedIn Ask yourself this. How and why do my customers/clients buy from me? If you don’t know the answer to this question. Stop reading this blog and pick up the phone to Chris Lang at Acuigen and he will be able to help you answer this question. Then come back...
by Tim Hughes | @Timothy_Hughes | LinkedIn You may have heard about “dog whistling” targeting? Dogs, as you probably know, can hear a higher pitch of sound than us humans. Dog whistles can therefore be heard by dogs but not us lesser mortals. It’s also a technique that has been used in adverting and politics...
by Tim Hughes | @Timothy_Hughes | LinkedIn Was recently reading some comments on LinkedIn and I had to laugh…. “I stopped cold calling and using content marketing over 10 years ago…. “ “The clever people have been using social for over 10 years … “ Not sure if you have heard the saying, but, “nobody...
by Tim Hughes | @Timothy_Hughes | LinkedIn Often people seem to think that content is a one trick pony, often it’s treated like a “cold call” or often people try to measure it, when it cannot be measured or don’t measure it when it can be measured. Anyway enough of the introductions, let’s talk about...
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